Play Alberta is continuing to expand its reach through a deal with an NHL franchise.

Alberta’s exclusive online gambling provider has announced a partnership extension with the Edmonton Oilers that makes Play Alberta the exclusive sports betting and online gaming partner of the franchise. As part of the deal, Oilers home jerseys will feature Play Alberta logos. The pact will also see GameSense logos on player helmets for each home game.

GameSense is Alberta Gaming, Liquor & Cannabis’ (AGLC) responsible gambling program.

“Play Alberta is proud to continue its partnership with the Edmonton Oilers over the next several seasons,” said AGLC CEO Kandice Machado. “We value our patrons and the fans of the Oilers and are thrilled to see PlayAlberta.ca, Alberta’s trusted gambling platform along with the best-in-class responsible gambling program, GameSense, as prominent fixtures on the Oilers uniforms.”

Play Alberta has extended its partnership with the Oilers following a strong end to the 2023-24 season for the franchise.

The Oilers finished the season with a 49-27-6 record and would make it to the Stanley Cup Final after defeating the Dallas Stars in six games to win the Western Conference. The Oilers would eventually fall in the Stanley Cup Final to the Florida Panthers. The seven-game series marked the first Stanley Cup championship for the Panthers.

Play Alberta has secured an extension with the Oilers after landing a unique partnership.

The gambling provider agreed to a multiyear partnership in July with the Calgary Stampede. As part of the deal, Play Alberta is the exclusive iGaming and sports betting partner of the Stampede and is providing bettors with new betting markets on the event.

Play Alberta branding is visible across Stampede events, including at the chuckwagon finish line and pit signs along the rodeo’s exterior wall. Last year, Play Alberta generated $235 million in net sales. The results were a $42 million increase compared to 2022-23.