Betano leading in Brazil with 23% of grey betting market share ahead of Bet365
Regulation · 2024-09-10

Betano leading in Brazil with 23% of grey betting market share ahead of Bet365

Offering exclusive data analytics and projections from H2GC, the OpenBet report revealed Betano 23% of the Brazil betting market, with Bet365 following closely behind with a 20% share.

However, the report also outlined that with the legal market set to launch on 1 January 2025, the Brazilian industry will be increasingly competitive as local brands as well as a raft of international brands seek to get their share of an onshore market that H2GC predicts could reach $10.1bn (£7.7bn/€9.2bn) in gross gaming revenue (GGR) by 2029.

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