Kentucky sportsbooks nearly reach 12% hold for July
Sports Game · 2024-09-10

Kentucky sportsbooks nearly reach 12% hold for July

The Kentucky Horse Racing Commission reported $15.4 million in gross sports betting revenue for July on Thursday, with the state’s seven retail sportsbooks and eight mobile operators combining for a hold just shy of 12%.

It was the fourth consecutive month the statewide win rate reached double digits and the eighth time in 10 full months of betting. The 11.9% hold for July was just off the 12% all-time mark.

Handle totaled $129.3 million, down 14% from June, as Kentuckians continued their first full year with legal commercial wagering available. There has been more than $2.26 billion wagered in the first 11 months since retail books accepted their first wagers on Sep. 7 and mobile counterparts did likewise three weeks later.

Revenue was down only 2.1% from June, as July’s hold was nearly 1.5 percentage points higher.

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