Do you know the difference between problem gambling and responsible gambling?

The former type of betting is, well, problematic, while the latter is its antidote. Nevertheless, new research by Dr. Jonathan Ross Gilbert, an assistant professor of marketing at Hampton University, and UNLV marketing professor Dr. Marla Royne Stafford found that people often confuse the two “clearly different” terms.

It is for this reason why the two academics believe responsible gambling messaging often fails to get through to its intended audience — and with the support of the American Gaming Association and three of its partners, they aim to improve upon that standard.

On Tuesday, the AGA — in cooperation with Bally’s, BetMGM and FanDuel — announced that it had provided funding and access to thousands of players for Gilbert and Stafford to test certain RG messages and develop a free-to-use Responsible Gaming Intervention Effectiveness Scale (RG-IES).

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