Illinois’s new advertising rules for sports betting will apply to casinos, VGTs
Regulation · 2024-09-17

Illinois’s new advertising rules for sports betting will apply to casinos, VGTs

The Illinois Gaming Board has released details on new rules on marketing and advertising for sports betting and casinos.

“The IGB amended the current advertising and marketing rules for sports wagering to include additional safeguards and requirements and also make those rules applicable for the first time to casino gambling and video gaming,” IGB Administrator Marcus D. Fruchter said in a news release. “The new rules adopted today will provide uniform advertising regulation and standards across all Illinois’ gaming markets under IGB jurisdiction.”

Additional regulatory matters addressed at the IGB meeting include renewing Master Sports Wagering and Casino Owners Licenses, approving 172 video gaming locations, 119 terminal handlers and six technicians, renewing 188 level 2 and 3 sports wagering occupational licenses, and denying video gaming licenses for several locations.

Fruchter also highlighted that September is National Responsible Gambling Education Month.

“Responsible gaming encourages players to maintain their gambling at a healthy level and minimize harm to themselves and the community,” Fruchter said. “For its part, the IGB is committed to maintaining the safety of Illinois gaming, and that includes working with Illinois operators, other government agencies, addiction specialists, and other stakeholders to encourage and facilitate responsible gaming, address problem gambling head on, and ensure that those who may need help get the support, resources and services they deserve without stigmatization and undue barriers.”

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