You can bet on almost anything during the Super Bowl. Money changes hands based on the result of the coin toss, the color of Gatorade dumped on the winning coach and the length of the national anthem.

In 2023, Kansans took full advantage of the chance to bet on sports. They bet $194 million in February alone.

Even so, the state collected just $1,134 in tax revenue on those February bets.

Such paltry returns on the state’s new billion-dollar sports betting industry have appalled some Kansans, and now Missourians head to the polls in November with a chance to legalize sports betting. If they do, Missouri will likely see similarly large disparities between the volume of bets and how much money goes into state coffers.

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