UK: Sky Betting & Gaming reprimanded for unlawfully sharing users’ personal data
Sports Game · 2024-09-19

UK: Sky Betting & Gaming reprimanded for unlawfully sharing users’ personal data

The online gambling company Sky Betting & Gaming has been reprimanded by the data regulator for unlawfully sharing customers’ information with advertising companies that could then target those users with personalised marketing.

The Information Commissioner’s Office (ICO) said it had investigated Bonne Terre Ltd, trading as Sky Betting & Gaming, after a complaint by the campaign group Clean Up Gambling.

The group alleged that Sky Betting & Gaming was misusing its customers’ personal data to target vulnerable gamblers.

Sky Vegas, one of the company’s brands, has previously been fined £1.2m by the gambling regulator for sending “free spins” to people with a gambling problem during Safer Gambling Week.

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