Canadian online casino PlayOJO has recruited social media marketing agency SGG Media as its exclusive provider of live-action casino shows.

PlayOJO will leverage SGG Media’s extensive network of over 2,500 sports and casino influencers to stream interactive casino experiences directly to its players. Viewers will have the opportunity to interact with the streamers and place bets while viewing the streams.

SGG Media will also create and share short video highlights of the live casino games across various social media platforms.

SGG Media’s social media platforms have a combined following of over 75 million accounts, which the company says is the third-largest database of sports social media followers. SGG notes “a huge portion” of that follower base has crossover potential and interest in the online casino industry.

It launched its Casino Stream show in February in partnership with New Jersey-based Playstar Casino. The show offers nightly live-action casino games, providing viewers with an immersive experience in across roulette, blackjack, slots, and other online games.

“We are extremely excited to begin working alongside PlayOJO,” said SGG CEO Troy Paul. “It is a brand that wants to drive innovation in the industry, sharing our vision for a more community-driven online casino experience. We want to create a fun and exciting show, but also make sure viewers know this is a legal casino and players need to wager only money they can afford to lose as entertainment.

“Through our streams, our micro-influencers and content creators will help shine a spotlight on PlayOJO’s fantastic gaming experiences while also growing a community that will want to return for more. This extends beyond the streams, with our huge network of micro-influencers sharing video content across their platforms, ensuring engagement continues after the stream goes off the air.”

PlayOJO is a leading brand from Malta-based SkillOnNet that has been operating in the Ontario regulated market since the province opened its doors in April 2022.

“We’re thrilled to partner with the SGG team as we introduce our live casino shows in Canada. This unique live show experience will highlight PlayOJO’s best-in-class online casino, featuring slots, live casino, and table games, truly demonstrating why PlayOJO is the home of feel-good fun!” added PlayOJO.

As well as PlayOJO, SkillOnNet offers brands such as SlotsMagic, SpinGenie and KnightsSlots.

In addition to operating its own brands, SkillOnNet works with a range of big names in the industry such as IGT PlayDigital, with which it struck an agreement in June to offer the operator’s portfolio of more than 3,5000 slot and table games in Ontario. SkillOnNet also recently extended its content partnership deal with Playtech-owned Swedish casino game studio Quickspin into the province, and added titles from numerous 1X2 Network studios to its slate of games in the province.

In total, SkillOnNet operates more than 30 online casinos and more than 3,500 slots and table games in numerous jurisdictions across the globe and also provides turnkey solutions to top brands worldwide.

It joined the Canadian Gaming Association in late July in a reaffirmation of its commitment ot the Canadian market.