Channel 4 is facing demands to stop running betting companies’ adverts ahead of attempts to bring in a full ban on the “harmful” commercials.

A letter from Leeds Central and Headingley MP Alex Sobel has been sent to chief executive Alex Mahon, pushing for an end to accepting paid adverts from betting companies. Mr Sobel has targeted Channel 4 because it is still in public ownership despite an attempt by Boris Johnson to sell it off.

The letter has arrived amid growing momentum behind demands to end betting company advertising to help tackle gambling addiction.

Overall, around £2bn a year is understood to be spent on advertising by betting companies, driven by the proliferation of online gambling.

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