In Northern Nevada, Sparks casinos prosper despite ownership changes and new competition
Regulation · 2024-09-24

In Northern Nevada, Sparks casinos prosper despite ownership changes and new competition

Roughly 15 minutes before the popular Mexican restaurant Pancho & Willie’s opened inside the Western Village Casino in Sparks, customers were milling about, ready to stake their claim to a table.

Though the location in the middle of the casino, located off a main highway, might not seem like the obvious destination for a Friday afternoon, don’t even think about trying to cut the line.

Steven Ascuaga, corporate director of business development for Western Village, which is owned by Peppermill Casinos, said the restaurant’s appeal extends back to the 1980s. He said its popularity is similar to the casino’s other outlets, including its steakhouse.

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