Canadian lawmakers are hearing there are lessons to be learned from other countries that could help them as they consider federal regulation of sports betting-related advertising.

The Senate of Canada’s Transport and Communications Committee met Tuesday to hear more testimony regarding Bill S-269, “An Act respecting a national framework on advertising for sports betting.”

One of the witnesses who testified before the committee was Michael Grade, also known as Lord Grade of Yarmouth from the United Kingdom’s House of Lords.

Grade, a former broadcasting executive and current chairman of the U.K. telecom regulator Ofcom, has experience with the gambling industry’s advertising efforts, and chaired a House of Lords committee that investigated the sector’s social and economic impacts.

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