Boomerang Partners was honored with the prestigious SBC Award 2024 for Rising Star in Sports Betting. This was an earned recognition by the industry community of the company’s achievements this year.

The Rising Star in Sports Betting reflects the brand’s success with sportsbook products and striking partnership agreements. Boomerang Bet is a company’s flagship betting brand. Boomerang experienced remarkable business progress, expanding fivefold in the betting direction while focusing on sports traffic. Strategic partnerships with famous football club AC Milan as its Official Betting Partner in Europe and women’s football star, Swiss and Juventus striker Alisha Lehmann have significantly boosted the development of Boomerang Bet. Covering over 120,000 professional sports events annually, it provides a seamless and enjoyable betting experience.

Vitalii Prokofev, CEO of Boomerang Partners, stated: “It is very cool and valuable to receive an award in the Rising Star in Sports Betting nomination. This year has been our top achievement, driving growth and development. We started working with AC Milan and Alisha Lehmann, strengthening our positions in the industry. We are becoming increasingly visible and recognizable; this is a natural process. We will continue to progress.”

The SBC award was presented to the company at the ceremony on the final day of the SBC Summit 2024, where Boomerang showcased its affiliate program and focus on sport. It features over 15 active iGaming brands, including 10 with a mix of sports betting and casino components, and provides top conditions for its partners, bringing sport betting traffic. Boomerang’s booth F1 attracted numerous visitors with engaging performances and exciting ticket giveaways for AC Milan’s home matches. Two lucky winners from Boomerang’s guests and partners will be able to choose a match to visit.

About Boomerang

Boomerang Partners is a rapidly growing global company offering a wide range of iGaming products. Demonstrating strong growth, it paid over €50 million in 2023 alone while averaging 15,000+ first-time deposits every month. In 2024, Boomerang Bet became the Official Regional Betting Partner of AC Milan in Europe and partnered with women’s football star, Swiss and Juventus striker Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate traffic tournament.

Boomerang’s portfolio contains 15+ active gambling products, including sportsbook brands. They cover more than 35+ GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses, and 24/7 multilingual support. Covering over 120,000 professional sports events annually, Boomerang Bet provides a seamless and enjoyable betting experience.

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