谷歌地图整治商家“刷好评”:部分地区上线“已删除疑似虚假评论”提醒
广告营销 · 2024-09-29

很多人会通过地图App上的评分系统来了解商家口碑,但有些“刷”出来的好评却是一个令人头疼的问题。

9月26日消息,很多人会通过地图App上的评分系统来了解商家口碑,但有些“刷”出来的好评却是一个令人头疼的问题。据TechRadar今晚报道,谷歌地图已开始在部分地区采取新的措施来提高商家评价的可信度——发现虚假评论时会警告用户,并删除这些评论。


报道提供的截图显示,该功能已经在英国上线,当地一家商家的信息页面上出现了一则提醒:“最近从该地点移除了疑似虚假评论”。



IT之家注:根据谷歌的“商家档案”政策,若商家发布或收到虚假评论时,可能会受到一系列限制。


-商家将在一定时间内无法收到新评论或评分;


-现有评论可能会在一段时间内被取消发布;


-资料页面将向用户显示“已发现虚假评论并删除”的警告


商家可以对谷歌的行为提出上诉,但在上诉过程中,有关虚假评论的警告很可能会继续存在。然而,谷歌的警告并没有说明违规评论是正面的还是负面的,所以,即便实际上某商家可能是差评攻击的受害者,用户也可能会误以为它试图通过虚假评论提升形象。


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