Canadian operator NorthStar Gaming has launched Sports Insights 2.0, its improved content vertical, across all NorthStar Bets online and mobile betting platforms.

Through Sports Insights, NorthStar provides its users with a range of sports and gaming analysis, betting strategies and predictions and tips aimed at augmenting bettors’ experience.

New features in the updated Sports Insights 2.0 offering include a redesigned home page offering an improved user experience and a “Live Now” strip that promotes live betting markets and other promotional priorities.

NorthStar also now provides enhanced casino and sports content, including a comprehensive suite of team and player statistics for numerous major-league sports as well as other popular betting sports. It has also newly integrated injury and player news feeds for NFL, MLB, NBA and NHL from industry leader RotoWire.

The company noted that its frequent Sports Insights visitors generate 118% higher average deposits, 58% higher average casino turnover and 10% higher average sports turnover than customers who do not read the content.

NorthStar will continue to make incremental enhancements to Sports Insights based on ongoing user feedback and an evolving product roadmap.

“Sports Insights 2.0 has been a major focus for our team this year and we are thrilled to share these new features with our customers,” said CEO Michael Moskowitz.

“Players have told us they place a high value on the ability to access quality, in-depth stats and information seamlessly within our betting environment. This differentiates us from competing platforms that continue to require players to use multiple apps to access the same information. The added content should keep our players engaged and help them make informed betting decisions.”

The rollout of NorthStar Insights 2.0 had been teased by NorthStar in its Q2 2024 earnings release and call in August.

At that time, the Toronto-based operator reported that net revenue rose 61% year over year in the quarter to reach $7.5 million. Total wagers on NorthStar Bets rose 41% to an all-time high of $225.5 million, generating GGR of $8.7 million, up 58% from a year ago. The platform’s number of active players grew by 48%.

That record Q2 exceeded the previous record set in Q1 of this year, when NorthStar Bets took $218 million in handle, GGR of $7 million and net revenue of $5.9 million.

Moskowitz told investors that the company’s growth continues to outpace the Canadian market as a whole. iGaming Ontario reported Q2 2024 market growth of 32% and 34%, respectively, in handle and GGR; NorthStar was at 41% and 58%, respectively. In H1 2024, NorthStar took $443.5 million in wagers, nearly double the sum it collected in the first half of last year.

The CEO told investors that one of NorthStar’s major priorities moving forward is to explore how best to monetize the remainder of the Canadian market outside the regulated commercial gaming market of Ontario. In particular, the company wants to increase its operational footprint in Western Canada. Moskowitz noted that this approach should give NorthStar “a headstart” if other provinces such as Alberta open a regulated commercial online betting market.