MGM Resorts International and Marriott International announced plans Monday to convert what they called an “iconic property” on the Las Vegas Strip to the W Hotels brand within the Marriott Bonvoy portfolio by the end of the year.

The Delano is a 43-story 1,117-room tower that opened in 2003 to serve the Mandalay Bay Convention Center. It was called THEhotel at Mandalay Bay until December 2014 as part of a rebranding to the Delano with MGM’s partnership with the Morgans Hotel Group.

The press release said the property is slated to officially join the W Hotels portfolio later this year, with additional plans for the property to be announced in the future.

The rebranding to the W Las Vegas brand marks the latest step in the companies’ long-term strategic licensing agreement announced in July 2023.

“Our relationship with Marriott has far exceeded our expectations, demonstrating the power of its brand portfolio and the strength of their distribution channels,” said Steve Zanella, president of MGM Resorts operations. “W Las Vegas, the latest hotel to come to life as part of our collaboration, will allow our guests to access a new luxury lifestyle experience recognized worldwide for its distinct personality, dynamic programming and elevated service culture.”

Since MGM Collection with Marriott Bonvoy officially launched in March 2024, bookings are significantly outpacing the original projections, with hundreds of thousands of room nights booked, the companies said in the release. The collaboration between the two hospitality brands benefits more than 200 million Marriott Bonvoy members, who can now redeem points at MGM Resorts’ destinations, while MGM Rewards members can status match and receive member benefits at Marriott’s global portfolio of approximately 9,000 properties.

“We’re thrilled to continue working with MGM to bring W Las Vegas to the legendary Las Vegas Strip,” said Leeny Oberg, Marriott International chief financial officer and executive vice president of Development. “This agreement is a pivotal moment in our collaboration, which continues to expand hospitality and entertainment offerings for guests. As a luxury brand rooted in bold design and nightlife, W Hotels is well-positioned to elevate experiences for travelers in this destination.”