BetMGM broadens European footprint with Sweden launch
Sports Game · 2024-10-24
BetMGM broadens European footprint with Sweden launch
BetMGM continues its expansion outside of the US and has officially launched in Sweden, backed by LeoVegas. The launch adds BetMGM to LeoVegas Group’s Swedish portfolio of brands, which includes LeoVegas, GoGoCasino, and nya expekt.
Initially developed through a joint venture between MGM Resorts and Entain, in some markets BetMGM utilises LeoVegas’ technology and platform following MGM Resorts’ 2022 acquisition of the Swedish operator.
MGM also tasked LeoVegas with driving its digital growth outside North America.
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