Esports and sports content provider Beter  has partnered with gambling software developer Playtech to enhance Playtech’s online and retail sports betting platforms by giving customers access to Beter’s portfolio.

“This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access,” Gal Ehrlich, Beter CEO, said in a press release. “Our dedicated teams are aligned on a mission to bring the entertainment and betting experiences that players are seeking. Beter’s offering sets the standard for others to follow with our fan-favorite ESportsBattle tournaments.”

ESportsBattle offers more than 35,000 monthly events across various sports, including efootball, ebasketball and ehockey. Players can enjoy about 50 markets per event, live streaming, live data and 24/7/365 coverage.

“Esports has become a significant vertical in its own right, and operators are increasingly looking to enhance their offerings with more entertaining content and betting experiences. Beter’s esports portfolio is a very strong addition to any sportsbook, and we look forward to seeing our partners maximize their potential when it comes to engaging their customers in esports,” Yori Arami, Playtech Vice President of Sports Commercial, said in the release.