Caesars Entertainment has brought its new Horseshoe Online Casino platform north of the border.

The brand is now live in the Ontario market as of Friday, Nov. 1.

Horseshoe Online Casino, the digital version of the formerly retail-only Horseshoe brand, first launched in Michigan in early October and went live in both Pennsylvania and West Virginia earlier this week. New Jersey will follow once the brand is rubber-stamped in the Garden State.

The expansion of Horseshoe Online Casino into Ontario extends Caesars’ multi-brand iGaming strategy. The company already operates the sports-first Caesars Sportsbook and Casino and the casino-first Caesars Palace Online Casino brands in numerous iGaming jurisdictions in North America.

The Horseshoe skin features a wide range of progressive jackpots, high-limit slot titles and unique table games. In the press release announcing the Pennsylvania launch, Caesars said the Horseshoe brand is designed to appeal to “the savvy gambling customer.”

“The Horseshoe brand is anchored by a promise to put the player first,” said SVP and Chief iGaming Officer at Caesars Digital Matt Sunderland at the time. “A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino.”

Caesars executives have clarified that while Horseshoe is not expected to compete with Caesars’ other two online gaming brands in terms of dollars captured, it offers another high-class tailorable experience for players.

“I would temper the expectations,” said Caesars Digital President Eric Hession earlier this year. “Horseshoe is a great brand, and we feel like it’s going to resonate with a lot of customers. But Caesars is even a better brand. And quite frankly, that’s going to be the flagship app that we have, and it’s got a year’s lead over the Horseshoe.

“So I would expect the Horseshoe to perform very strongly, but I don’t think it will command the market share that Caesars will.”

Caesars has a big presence in Ontario. It not only operates three brands in the province as of Nov. 1 but also the Caesars Windsor casino and resort near the border with Detroit. In the province, Caesars Digital recently struck deals with Toronto-based gaming provider Bragg Gaming Group as well as Pragmatic Play.

Meanwhile, in other Caesars news this week, the deal for Caesars to sell the World Series of Poker (WSOP) to GGPoker parent company NSUS Group is officially complete.

GGPoker will control the brand, but for the next 20 years, a Caesars property in Las Vegas will play host to the flagship WSOP series. Horseshoe Casino and Paris Casino currently co-host the event each year since 2022.

GGPoker Canada recently ran a WSOP online series in Ontario and already operated WSOP.ca powered by GGPoker in Ontario, the only jurisdiction where the two are co-branded. Now, the WSOP.ca URL redirects to a GGPoker-branded site.