Melco says benefits clear from increased investment in premium mass customers
Regulation · 2024-11-06
Melco says benefits clear from increased investment in premium mass customers
Melco Resorts & Entertainment is seeing significant benefit from an increased focus on the premium mass gaming segment, management said Tuesday, with a clear goal of returning to the EBITDA and market share levels it enjoyed pre-COVID.
The company, in its 3Q24 earnings call overnight, outlined a raft of major premium mass-focused investments it has made to its Macau integrated resorts in recent months, including a relaunched loyalty program providing additional benefits to high-end customers.
Popular articles
New Jersey July Gambling Revenue Hits $606M, Sweeps Casinos Banned
Regulation
B2B Tech Infrastructure Gains Momentum in Philippine Gaming Sector
Southeast Asia
Online gambling, crypto pose ongoing money laundering risks in Philippines, analyst says
Southeast Asia
SBC Summit Canada to Make Player Safety a Key Pillar of 2026 Agenda
Marketing
Vietnam's tightening online gaming policy creates new market opportunities
Southeast Asia
GAT CDMX 2025 Institutional Academy: Leaders and Experts Analyze the Present and Future of the Gaming Industry in Mexico and Lat
Sports Game
1spin4win grows its Latin American presence by partnering with Fortuna Juegos
Online Game
GAT Expo CDMX 2026 Kicks Off Today in Mexico with a Sold-Out Opening Reception at Big Bola Casino Santa Fe
Marketing
Brazil Proposes Raising Gambling Tax Rate to 24%, With Revenue Allocated to Social Security and Healthcare
Regulation
British gambling levy rates confirmed for each vertical
Regulation
PropellerAds Positions Itself as a Go-To Traffic Source for iGaming Advertisers Ahead of a High-Demand Season
Marketing
1spin4win releases unique slot Don Catleone Hold and Win featuring gangster cats
Online Game
Vietnam’s Controlled Gaming Shift Gains Ground, But Domestic Demand Still Lags
Southeast Asia
Institutional Academy that exceeded expectations marked the opening of GAT CDMX
Online Game
Kazakhstan plans to penalise online casino promotions
Regulation
