Melco says benefits clear from increased investment in premium mass customers
Regulation · 2024-11-06
Melco says benefits clear from increased investment in premium mass customers
Melco Resorts & Entertainment is seeing significant benefit from an increased focus on the premium mass gaming segment, management said Tuesday, with a clear goal of returning to the EBITDA and market share levels it enjoyed pre-COVID.
The company, in its 3Q24 earnings call overnight, outlined a raft of major premium mass-focused investments it has made to its Macau integrated resorts in recent months, including a relaunched loyalty program providing additional benefits to high-end customers.
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