Facebook Marketplace違反市場競爭,被歐盟判罰近8億歐元
支付動態 · 2024-11-15

歐盟執委會指控Meta在Facebook平臺推出同名分類廣告服務的方式,違反公平競爭原則,開罰近8億歐元

Meta

歐盟執委會(European Commission,EC)周四(11/14)指出,Meta將線上分類廣告服務Facebook Marketplace綑綁其個人社交網路Facebook,再加上針對其它分類廣告服務供應商施加不公平的交易條件,違反了當地的反壟斷規則,因而向Meta判罰7.9772億歐元。Meta當天即回應,認為EC的決定並無任何實質證據,將提出上訴。

Facebook是在2016年推出Facebook Marketplace,這是個免費的分類廣告平臺,方便Facebook用戶發現、購買及銷售商品,並已在包括臺灣等數十個市場推出。

EC表示,Meta在歐洲經濟區(EEA)的社交網路市場,以及線上陳列式廣告都占據主導地位,並將Facebook Marketplace綑綁其個人社交網路Facebook,替此一分類廣告服務帶來莫大的流量,此外,當其它分類廣告服務供應商在FacebookInstagram上刊登廣告時,Meta還蒐集這些廣告的資料,以用來強化自家的Facebook Marketplace。

Meta不服EC的判決,指出建立Facebook Marketplace是為了回應消費者的需求,上線當時還受到德國競爭主管機關的歡迎,EC宣稱Meta非法將Facebook Marketplace強加於Facebook用戶身上,但事實上是Facebook用戶可自行選擇要不要用Marketplace。

此外,Meta也駁斥EC的說法,表示不僅未以所蒐集的廣告資料來強化Marketplace,還建立了系統及控制措施來避免此事。

除了Facebook Marketplace之外,歐洲經濟區其它的線上市集還包括eBay、法國的Leboncoin、荷蘭的Marktplaats、義大利的Subito、瑞典的Blocket、挪威Finn.no及新興的Vinted等。

Popular articles
DB Gaming Is One of Asia’s Top-Tier Game Solution Providers, Recognized as a Pioneer in the Asian Gaming Industry.
Marketing
Online gambling, crypto pose ongoing money laundering risks in Philippines, analyst says
Southeast Asia
Manila delivers: Highlights from SiGMA Asia 2026 
Southeast Asia
That’s a Wrap: AffPapa Conference Madrid 2026 Highlights
Online Game
Brazil Proposes Raising Gambling Tax Rate to 24%, With Revenue Allocated to Social Security and Healthcare
Regulation
Kazakhstan plans to penalise online casino promotions
Regulation
What’s on the SBC Summit Conference Agenda in 2026?
Marketing
1spin4win grows its Latin American presence by partnering with Fortuna Juegos
Online Game
GAT Expo CDMX 2026 Kicks Off Today in Mexico with a Sold-Out Opening Reception at Big Bola Casino Santa Fe
Marketing
1spin4win releases unique slot Don Catleone Hold and Win featuring gangster cats
Online Game
PropellerAds Positions Itself as a Go-To Traffic Source for iGaming Advertisers Ahead of a High-Demand Season
Marketing
SBC Summit Canada to Make Player Safety a Key Pillar of 2026 Agenda
Marketing
JILI Partners with Cricket Legend AB de Villiers (ABD) to Launch Exclusive Branded Game Series 100% 11
Sports Game
GAT Expo Puerto Rico Will Pulse with the New Era of Gaming in the Caribbean
Marketing
Vietnam's tightening online gaming policy creates new market opportunities
Southeast Asia
Home
Game
Cooperation
Find
My