Facebook Marketplace違反市場競爭,被歐盟判罰近8億歐元
支付動態 · 2024-11-15

歐盟執委會指控Meta在Facebook平臺推出同名分類廣告服務的方式,違反公平競爭原則,開罰近8億歐元

Meta

歐盟執委會(European Commission,EC)周四(11/14)指出,Meta將線上分類廣告服務Facebook Marketplace綑綁其個人社交網路Facebook,再加上針對其它分類廣告服務供應商施加不公平的交易條件,違反了當地的反壟斷規則,因而向Meta判罰7.9772億歐元。Meta當天即回應,認為EC的決定並無任何實質證據,將提出上訴。

Facebook是在2016年推出Facebook Marketplace,這是個免費的分類廣告平臺,方便Facebook用戶發現、購買及銷售商品,並已在包括臺灣等數十個市場推出。

EC表示,Meta在歐洲經濟區(EEA)的社交網路市場,以及線上陳列式廣告都占據主導地位,並將Facebook Marketplace綑綁其個人社交網路Facebook,替此一分類廣告服務帶來莫大的流量,此外,當其它分類廣告服務供應商在FacebookInstagram上刊登廣告時,Meta還蒐集這些廣告的資料,以用來強化自家的Facebook Marketplace。

Meta不服EC的判決,指出建立Facebook Marketplace是為了回應消費者的需求,上線當時還受到德國競爭主管機關的歡迎,EC宣稱Meta非法將Facebook Marketplace強加於Facebook用戶身上,但事實上是Facebook用戶可自行選擇要不要用Marketplace。

此外,Meta也駁斥EC的說法,表示不僅未以所蒐集的廣告資料來強化Marketplace,還建立了系統及控制措施來避免此事。

除了Facebook Marketplace之外,歐洲經濟區其它的線上市集還包括eBay、法國的Leboncoin、荷蘭的Marktplaats、義大利的Subito、瑞典的Blocket、挪威Finn.no及新興的Vinted等。

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