Celtic FC’s relationship with Dafabet will last at least another three years after the two parties agreed to a new sponsorship extension. The online gambling company started working with the club in 2015 as an official betting partner before appearing on the front of shirts the following year.

the deal runs through the culmination of the 2027-2028 season

The latest agreement makes Dafabet the Glasgow-based club’s longest-serving front-of-shirt sponsor; the deal runs through the culmination of the 2027-2028 season.

Dafabet will continue to occasionally donate its advertising positions to support the Celtic Foundation and promote various charity games. Since the partnership began, the team has won all but one available league title.

Talking about the long-running relationship, Celtic Chief Executive Michael Nicholson said that Dafabet has always shown “a real and meaningful commitment to our charitable and community dimension.”

While the English Premier League is banning front-of-shirt gambling sponsors from the 2026-2027 season, no such ban is coming into effect for the Scottish Premier League.