Caesars will start building its own casino games after expanding its partnership with Bragg Gaming to include technology development. [Image: Shutterstock.com]

Caesars Entertainment has taken its newly formed in-house gaming studio to another level. An expanded partnership with Bragg Gaming gives its digital arm the ability to create its own casino games for US and Canadian markets. 

Toronto-based Bragg took to X with news of the deal, that pivots its previous content-only tie-up with Caesars into a game development technology partnership:

In a statement, Caesars Digital Senior Vice President and Chief iGaming Officer Matt Sunderland said the Bragg deal was part of a growth strategy to build its own “digital slots and table games content and to offer something truly exclusive for our players.”

AI-powered game recommendation engines.”

The partnership gives Caesars leasing rights to Bragg’s Remote Gaming Server technology, options to license the Toronto firm’s casino game aggregation platform, plus other player engagement features including “bonuses, jackpots, free rounds and AI-powered game recommendation engines.”

Sunderland added that Caesars intended to use the Bragg partnership to create games in-house “that will set us apart in the industry.”