Light & Wonder Launches Player Engagement Portfolio With PENN Entertainment

Light & Wonder has teamed up with PENN Entertainment (“PENN”) to launch its new player engagement product portfolio on PENN’s online Hollywood Casino product in Michigan. This portfolio of tools includes Light & Wonder’s new WONDER DROPS™ jackpot mechanic. 

Under the agreement, PENN gains exclusive access to the new player engagement tools ahead of Light & Wonder’s global rollout. This includes the flexible Wonder Drops system which provides operators with the ability to offer progressive or static cash prizes, layered on top of any game across Light & Wonder’s network catalogue.  

The Light & Wonder suite of player engagement tools also encompasses a range of features such as Free Rounds and Multiplayer Games, with additional tools including tournaments, Hot Seats, and daily free games set to go live in the coming months.   

Robert Hays, Chief Commercial Officer of iGaming at Light & Wonder, said: “Launching the Wonder Drops marketing jackpots system with Hollywood Casino in Michigan is a key step in our strategy to offer operators a flexible system that provides for innovative and engaging gaming experiences. We believe this strategy will redefine how players all over the world interact with the content we offer.”  

Jason Birney, Vice President of Interactive Operations at Penn Entertainment, said: “We’re pleased to be the first operator to launch Light & Wonder’s player engagement portfolio. Gaining access to these tools enhances our ability to creatively engage our players in Michigan by adding unique elements to the popular Light & Wonder games on Hollywood Casino that they already know and love.”