Pragmatic Play has struck an exclusive deal with Flutter Entertainment to provide the parent of FanDuel and PokerStars with dedicated live casino tables for its UK and Irish-facing brands.

Gibraltar-based iGaming content provider Pragmatic Play will now supply live casino products to Flutter brands Paddy Power, Betfair, and Sky Vegas, in addition to an extension of an existing dedicated live content supplier deal. 

Flutter’s UK brands will gain access to Pragmatic’s Smart Studio suite which enables Paddy Power, for example, to white-label the casino products to match the sportsbook’s own brand identity. 

According to a news release, Pragmatic will also expand Flutter’s portfolio with games tailored to specific target audiences that build on “the operator’s own extensive IP to produce unique content.”

Pragmatic Chief Operating Officer Irina Cornides said Flutter and her firm were aligned with “delivering unique and exceptional player experiences” and that the iGaming supplier was “thrilled” to be appointed exclusive supplier to UK and Ireland. 

great customer experiences through new innovation.”

Flutter’s Commercial Director Roisin Hogan concurred with Cornides, adding that the white-label studio fits “perfectly with our strategic focus on delivering great customer experiences through new innovation.”

Hogan expressed Flutter’s excitement with the deal she said would “bring fun new live products and experiences to our players in the UK and Ireland.”