bet365 has gone live with its online casino and sports betting products in Brazil following the launch of the country’s regulated igaming market.

Available via the bet365 app and website, players in the South American country can now play on the bet365 Casino platform, which features live casino and slots content including multi-layered jackpots, classic-style fruit games and the latest titles.

With headquarters in Barueri, São Paulo, bet365 is also bringing its sports betting offering to Brazil and its responsible gambling tools to help customers play safely.

bet365 was one of over 60 businesses confirmed recently by Brazil’s Ministry of Finance to have completed full licence applications for the Brazilian igaming market. 

“We are delighted to announce our launch in Brazil, and deliver a premium sports betting experience to this vibrant market,” commented a spokesperson for bet365.

“Football fans around the world share a love of the beautiful game, but nowhere is that passion more evident than here. We’re thrilled that our Never Ordinary brand platform can further enhance the enjoyment of the sport for the Brazilian people.

“In addition, we will use our expertise and advanced responsible gambling tools to ensure a safe and responsible environment for all new customers.”

Elsewhere in South America, bet365 launched its online casino and slots offerings in Peru back in October last year.