In a special edition of the iGaming Daily, Jessica Welman, Editor of SBC Americas, was joined by Bill Gantz, Partner at Duane Morris LLP, to provide a deep dive into the legal complexities of the debate ‘sweeping’ the US.

It comes following a strong year of engagement for sweepstakes casinos, in spite of opposition to the vertical, which have argued that they are unregulated casinos masquerading as social casinos. 

Gantz explained that sweepstakes casinos are a subset of freemium operators which means that they offer both free and paid-for features.

“In the US, it’s lawful in virtually every state to use sweepstakes to promote a product, service or brand with a sweepstakes giveaway,” Gantz continued.

“The general rationale for all sweepstakes in the US is simply that although there is a chance and a prize, there is no consideration for the sweepstakes because no purchase is necessary to enter or win. Free entry is the basic premise of legality for every sweepstakes in the United States, including the ones that are being offered by what is being called sweepstakes operators.”