【Facebook Ads】FB广告的B2B人群标签是什么？
· 2023-01-17

如何在FB找B2B用户


Facebook广告的B2B人群标签是什么（如何在Facebook上找B2B用户）



Google Ads优化师部落


问：我记得之前白熊老师直播讲过B2B的FB广告的人群标签，我记得有Purchasing Agent，具体的我忘了，能不能给一下FB TOB 和TOC的人群标签


答：在Facebook的Detailed Targeting设置里，点击选项框右侧的Browse



Facebook Ads


找到 Demographics - Work - Employers/Job Title，搜索相关职位就可以找到这群用户。



Facebook Ads



Facebook Ads


点击Employers或Job titles后，继续搜索Purchasing



Facebook Ads


就可以看到采购相关的雇主和职位了，向你的行业的这些雇主和职位的用户投放广告，更有可能获得精准的询盘。

例如，如果你想给钢材的采购人员投放广告的话，可以设置一个兴趣词，同时满足采购者的身份，按照下图受众的交集投放



Facebook Ads


这样看到广告的用户就是对钢材感兴趣的采购经理，这就是Facebook上找B2B用户的基础方法。


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