TikTok实行“新手限制”!新店考察期限单
· 2023-01-29

TikTok在1月下旬发布针对跨境新店铺考察期的要求,所有入驻TikTok shop的跨境新店铺(包括自主入驻商家和定向邀请入驻商家)都需要经历新店铺考察期

TikTok在1月下旬发布针对跨境店铺考察期的要求,所有入驻TikTok shop的跨境店铺(包括自主入驻商家和定向邀请入驻商家)都需要经历新店铺考察期,考察期内商家订单有每日上限,即“新手限制”。比如:自主入驻(普招)企业商家店铺每日限单十(10)单;定向邀请入驻(定邀)企业商家店铺每日限单五十(50)单。




商家可在TikTok shop卖家中心后台首页,点击“新手限制”模块查看订单每日上限。






(截图来自TikTok Shop)





根据新规,商家店铺进入考察期状态时长达到60天,累计订单成交量达标,且以下各项平台所要求的绩效指标符合要求即可自动通过考察期,解除限单:




1、自主入驻企业卖家店铺累计订单达到至少300单;


2、定向邀请入驻企业卖家店铺累计订单达到至少1000单。





同时,对商家责任订单取消率、延迟履约率、店铺差评率等履约绩效也有一定要求。




这是常规途径,卖家达到要求即自动通过考察期。如果卖家满足特定要求可以获得申请提前通过考察期的资质,比如店铺在连续7个自然日内,自主入驻企业商家店铺累计订单成交量达到60单、定向邀请入驻企业商家店铺达到200单。





当然,通过新手考察期也不能松懈,如果店铺累计违规分达到24分及以上,运营绩效差将会被召回重新进入新手考察期。为了再次通过考察期,卖家必须达到上述所说的自动或者提前通过考察期的指标要求。



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