From November 3–6, 2025, SiGMA Central Europe will be held in Rome, Italy. HUIDU warmly invites all industry friends to join us at Booth 1012.
From November 3–6, 2025, SiGMA Central Europe will take place in Rome, Italy. HUIDU invites industry friends to meet us at Booth 1012! Get a first look at the exciting event agenda together with HUIDU.
November 3
Refer to the SiGMA Official App for any shuttle announcements or last-minute traffic updates.
Present your QR confirmation and valid ID, pick up your badge, lanyard and exhibitor pack, then head straight to stand build-up.
10:00-16:00
ACTIVITY – WINE TASTING EXPERIENCE
Place: The Sanctuary Eco Retreat
Please bring a valid ID or passport, as each participant must complete a waiver form and present it at the venue.
Collect your badge, lanyard and app credentials, ensuring a smooth, queue-free start to the summit event week.
10:30-16:00
C-LEVEL WINE TASTING AND LUNCH POWERED BY DIGITAIN
Place: Lobby, Anantara Palazzo Naiadi Rome Hotel
Register your interest here: https://share.hsforms.com/18d0a3Mg_T-qmk_KcQ31Qyg3s9oo
This invitation-only evening is reserved for Platinum ticket holders, table sponsors, and guests with paid seats.
EXECUTIVE NETWORKING RECEPTION
Place: Obicà Parlamento
Open to Premium and Platinum ticket holders.
November 4
SHUTTLE SERVICE
Place: Fiera Roma
Place: Fiera Roma
10:00 – 10:10 / Welcome to SiGMA Central Europe!
10:10 – 10:15 / Welcome Note
10:15 – 10:45 / Panel – Licence to Launch: Winning Strategies for Entering Regulated Markets
10:50 – 11:15 / Panel – Media, Tech, and Gaming: Inside the New Wave of M&A
11:15 – 11:45 / Panel – The Industry’s Role in the Regulatory Debate
11:50 – 12:10 / Fireside Chat – Level Up Your Risk Strategy: Tax Insurance in Gaming
12:10 – 12:35 / Official Opening Ceremony
12:35 – 12:40 / Inaugural Ribbon-cutting Ceremony
12:45 – 13:15 / Panel – North American Gaming Regulation in Focus: Legal and Cross-border Perspectives
13:20 – 13:35 / Keynote – Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
13:35 – 13:50 / Keynote – Tailored for Tomorrow: AI Revolution in iGaming
13:55 – 14:25 / Panel – Voices of Authority: Inside Europe’s Regulatory Roundtable
14:25 – 14:55 / Panel – Power Play in Progress: Who’s In Charge of Brazil’s Billion-Dollar Market?
15:00 – 15:35 / Panel – Italy’s Grand Gaming Reform – Where Do We Stand?
15:40 – 16:10 / Panel – Grey to Gold: Jurisdictional & Compliance Challenges
10:15 – 10:35 / Keynote – Mobile-First Affiliates: Winning Italy’s €21.6B iGaming Market
10:35 – 10:50 / Keynote – Why Online Casinos Close: Data & Revenue Leak Insights
10:55 – 11:25 / Panel – Media Power-Up: PR, Press, and the Engines Behind Headlines
11:25 – 12:05 / Panel – Battle for the Bottom Line: Does Product or Marketing Drive Growth?
12:10 – 12:30 / Keynote – From Performance to Personality: Building Brands that Print Money
12:35 – 12:50 / Keynote – Building Legacy in the Age of Virality: What Sports Marketing Can Learn from Cultural Icons
12:50 – 13:20 / CEO Power Panel – When in Rome, What Would Caesar Bet On?
13:25 – 14:00 / Game Show – Call the Shot Game: Rapid-Fire Decisions with iGaming’s Power Players
14:00 – 14:20 / Keynote – The Future in Play: A Data-Centric Look at Gaming & iGaming Apps in 202514:25 – 15:05 / Panel – Inside Cybercrime: Collaborative Strategies to Tackle AI Fraud, Deepfakes & Cross-Border Threats
15:10 – 15:40 / Panel – SEO and the AI Pivot in iGaming
15:40 – 15:55 / Keynote – Scripted SEO: Black‑Hat vs White‑Hat in Affiliate Content Strategies
10:00 – 10:15 / Welcome to SiGMA Central Europe!
10:20 – 10:50 / Panel – Culture Starts at the Top: When Leadership Is the Risk Factor
10:50 – 11:20 / Panel – Leader Blind Spots: Unseen Behaviours That Warp Company Morale
11:25 – 11:40 / Keynote – Wellbeing at Work: The Ultimate Game-Changer for Company Culture
11:40 – 11:55 / Keynote – Rebalancing Leadership: Purpose as the Compass
12:00 – 12:30 / Keynote – Don’t Love Your Job, Job Your Love: Motivational Talk by Sara Al Madani
12:35 – 13:05 / Keynote – Do It Anyway: How To Reframe The Fear Of Failure
13:05 – 13:35 / Panel – The OGs of Online Gaming
13:40 – 14:10 / Panel – The Spirit of iGaming in a Regulated World
14:10 – 14:40 / Fireside Chat – Creativity in Action: How Great Games are Made
14:40 – 15:05 / Live Demonstration – Protecting Table Games: What Every Professional Needs to Know
15:05 – 16:05 / SiGMA Startup Pitch
10:35 – 10:40 / Welcome Address by H.E. Daniel Azzopardi, Ambassador of Malta to Italy and San Marino
10:45 – 11:15 / Panel – Crypto, Gaming & AML: Beyond MiCA
11:15 – 11:45 / Panel – From Swift to Stablecoins: Reinventing Cross-Border Payments
11:50 – 12:20 / Panel – MiCA vs. The Genius Act: Two Roads for Stablecoin Regulation
12:20 – 12:40 / Fireside Chat with Hon. Marcello Coppo: Blockchain, Fintech and Regulation in Italy
12:45 – 13:10 / Panel – Future of Banking and Fintech: Leveraging AI Agents for Security, Compliance, and Customer Experience
13:15 – 13:45 / Panel – Payments Strategy and Its Importance for Operators’ Growth
14:50 – 15:05 / Keynote – The UAE’s Web3 Ecosystem – A 2025 Recap
15:15 – 15:45 / Panel – Italia Innovata: Redefining Possibilities Through Digital Renaissance
15:15 – 15:20 / Keynote – Address by Brando Benifei, the European Parliament
15:50 – 16:10 / Panel – New Rules in Online Gaming in Italy: Innovation in Payments
16:00–18:00
NETWORKING DRINKS – OPENING MIXER
Place: Platinum / VIP Lounge, Hall 1 – Fiera Roma
Open to all ticket holders.
Attendance limited to Platinum ticket holders, table sponsors, and paid seats.
iGATHERING DINNER – EXECUTIVE EXCHANGE
Place: La Villetta dal 1940
This private seated dinner is reserved exclusively for our Premium and Platinum guests.
iGATHERING DINNER – EXECUTIVE EXCHANGE
Place: Allegrío
Open to Premium and Platinum ticket holders.
20:30–23:30
EXECUTIVE NETWORKING RECEPTION
Place: Obicà Parlamento
Open to Premium and Platinum ticket holders.
20:30–23:30
iGATHERING DINNER – INSIDER’S EVENING
Place: Antica Pesa
This private seated dinner is reserved exclusively for Premium and Platinum guests. Strictly by invitation.
20:30–23:30
iGATHERING DINNER – INDUSTRY ROUNDTABLE
Place: Baja Roma
This private seated dinner is reserved exclusively for Premium and Platinum guests. Strictly by invitation.
21:00–02:00
ARMIN VAN BUUREN LIVE IN ROME — EMPIRE OF SUCCESS PARTY
Place: Atlantico Live
Click here to secure your invitation: https://confenta.com/en/rome-party/
21:00–02:00
THE PIN-UP CODE
Place: Palazzo Brancaccio
Register your interest here: https://sigma.pin-up.events/#event
November 5
SHUTTLE SERVICE
Open to all ticket holders.
Place: Fiera Roma
10:30 – 10:55 / Panel – Rolling the Dice on Italy’s Economy: How Gaming Can Boost Tourism and Prosperity
11:00 – 11:10 / Opening Speech
11:10 – 11:20 / Keynote – Speech by Hon. Federico Freni
11:25 – 11:40 / Keynote – The Regulatory Outlook for Europe’s Gambling Market: Expectations, Priorities and Challenges
11:40 – 12:15 / Panel – Omnichannel operations: Different channels but the same business?
12:20 – 12:50 / Panel – Cashless Revolution: Innovative Payment Solutions for Today’s Player
12:50 – 13:00 / Speech by Hon. Silvio Schembri
13:05 – 13:35 / Panel – Tackling the Illegal Gambling Epidemic
13:35 – 14:10 / Panel – Regulatory Landscape: Trends and Impacts Across Jurisdictions
15:25 – 15:55 / Panel – Future of Slot Machines: Innovations and Trends Shaping the Industry
14:15 – 14:45 / Fireside Chat – Championship DNA: Competing in Life & Business
14:45 – 15:20 / Panel – Raising capital for the Gaming Sector – is Gaming still a sure bet?
STAGE 3 | Affiliate Leaders
10:30 – 10:45 / Keynote – Crypto Beyond the Hype: Empowering Affiliates With Web3 Payments
10:50 – 11:05 / Keynote – Wallet Failures and the Innovations Set to Take Over
11:05 – 11:20 / Keynote – Reactivating Inactive Audiences: Bringing Users Back for Just $0.10 with Retargeting
11:25 – 12:05 / Workshop – The Profit Engine: Turn Your Affiliate Program into a Revenue Rocket
12:05 – 12:20 / Keynote – How Affiliates Can Grow in Brazil & India Amid Ad Curbs, Tax Shocks, and Google Volatility
12:25 – 12:55 / Panel – Affiliate Makeover: Turning CPC Dirt into Gold in Emerging GEOs
13:00 – 13:30 / Panel – Cross-Market Learnings & First-Mover Strategies
13:30 – 14:10 / CMO Roulette: Truth or Dare
14:15 – 14:30 / Announcement – Introducing SiGMA Nexus: Uniting Leadership and Shaping iGaming
14:30 – 14:55 / Panel – Affiliate 2.0 & Influencer Economies
14:55 – 15:20 / Panel – Creator Conversions: Where Influencer Trust Meets Affiliate Tracking
15:25 – 16:10 / LinkedIn Unplugged
STAGE 4 | Frontier Tech & Payment Expert
10:45 – 10:50 / Welcome Remarks
10:50 – 11:10 / Panel – Digital Fun: Web 3 for Gaming, Sports and Entertainment
11:15 – 11:35 / Panel – Betting on Tomorrow: The Power of Prediction Markets
11:35 – 12:05 / Panel – Navigating Europe’s Betting Regulations: Compliance in the Age of AI
12:10 – 12:30 / Panel – The New Playbook: How Data and Technology Are Transforming Sports, Betting, and Marketing
12:30 – 13:00 / AI Workshop & Live Demo: Smarter, Faster, Stronger
13:05 – 13:20 / Keynote – Sports as a Launchpad for Cross-Industry Innovation
13:25 – 13:55 / Panel – Sport as a Startup: How Clubs Are Becoming Innovation Labs
13:55 – 14:25 / Panel – Media for Equity: Powering the Next Generation of Sports Innovation
14:30 – 14:45 / Keynote – AI in Sport: A Winning Combination
14:45 – 15:15 / Panel – Data for Dollars: How Fan Insights Are Driving Revenue Innovation
15:20 – 15:50 / Panel – AI and The Future of Sports&Tech: Working Use Cases
STAGE 2 | People, Partners & Performance
10:30 – 10:45 / Keynote – Talent That Keeps the Industry Moving
12:00 – 12:10 / Keynote – Structuring the Unknown: Trends That Will Shape iGaming
12:10 – 12:45 / Panel – Gaming Trend Wars: 2025 Reality vs. 2026 Game-Changers
12:50 – 13:05 / Keynote – Cybersecurity in 2026 Is Not Just About Tech – It’s About Your Business
13:10 – 13:40 / Panel – Reputation Rules: Winning the 2026 iGaming Market with Brand Power
13:40 – 14:05 / Panel – The Content Engine: Engineering Next-Level Game Aggregation Strategies
14:10 – 14:35 / Panel – LATAM in Motion: Markets, Money, and Local Minds
14:35 – 15:00 / Panel – Africa’s Edge: Responsible Gaming as the Ultimate Market Differentiator
15:05 – 15:30 / Panel – AI That Delivers: Integrating Technology into iGaming Workflows & Strategy
15:35 – 16:00 / Panel – Brains or Heart? Data vs. Creativity in the Battle for Player Loyalty
19:00–22:30
PLÁCIDO DOMINGO PRIVATE CONCERT
Place: Auditorium della Conciliazione
A limited number of individual concert seats are available for purchase at €200.
20:30–23:30
iGATHERING DINNER – INDUSTRY INSIGHT FEAST
Place: Allegrío
Attendance is by invitation only for Premium and Platinum guests.
20:30–23:30
iGATHERING DINNER – CULINARY CONVERSATIONS
Place: La Villetta dal 1940
Reserved for Premium and Platinum guests, invitation-only.
20:30–23:30
iGATHERING DINNER – A TASTE OF HISTORY
Place: Ristorante Pancrazio dal 1922
By invitation only. Open to Premium and Platinum ticket holders.
SiGMA OFFICIAL CELEBRATION
Place: Opus Club
November 6
Shuttle Service
Place: Fiera Roma
Place: Fiera Roma
STAGE 3 | Affiliate Leaders
10:30 – 10:40 / Welcome to Day 3!
10:45 – 11:20 / Panel – Affiliate Tech in Action: Real-Time Tracking, Compliance & Payout Automation
11:25 – 11:40 / Keynote – Building the Trust & Ops Layer for iGaming Affiliates: From Turbulence to Measurable Outcomes
11:40 – 11:55 / Keynote – The Overlap Effect: What Happens When Adult and iGaming Traffic Collide
12:00 – 12:35 / Panel – Traffic Truths: Cleaning the Affiliate Funnel – AI, Attribution & the Fight Against Fraud
12:35 – 12:50 / Keynote – Building a Healthy Affiliate Ecosystem
12:55 – 13:25 / So You Think You Can SEO?
13:30 – 14:10 / Panel – Operator‑Affiliate Synergy: Tech Tools That Turbocharge ROI
14:10 – 14:40 / Panel – RFI > AI: Real Human Intelligence in the Age of Automation
14:45 – 15:25 / Panel – Ad Formats Unleashed: Mastering Search, Programmatic & Push
STAGE 1 | Regulatory Briefing
10:30 – 11:15 / Masterclass – IMGL Masterclass Talk: Practical Tools to Support Responsible Gambling and Player Protection
11:15 – 11:40 / Panel – Tipster Economy: How Italy Turned Sports Betting into a Community
11:45 – 12:10 / Panel – The New AAMS Licences: Who Can Truly Compete in the Italian Market?
12:10 – 12:20 / Speech by Hon. Alex Borg
12:25 – 12:50 / Panel – From Betting Shops to Smartphones: The Digital Future of Italy’s Betting Market
12:50 – 13:15 / Panel – iGaming 360°: Scenarios and Strategies for the Next Decade
13:15 – 13:40 / Panel – Re-thinking Public Gaming: Sustainability as a New Strategy Between Innovation and Action
13:45 – 14:35 / Masterclass – Sports Betting Integrity Masterclass for Regulatory Authorities
14:35 – 15:20 / Panel – Growing Sport Integrity Challenges and Their Impact on Sports Betting Regulation
15:25 – 16:05 / Panel – Truth in Numbers: Black Market Pressures in Land-Based and Online Gambling
STAGE 4 | Frontier Tech & Payment Expert
10:45 – 10:50 / Welcome Remarks
10:50 – 11:00 / Keynote – The Magnet & The Spear: Two AI Models for Perfect Client Targeting
11:05 – 11:20 / Keynote – Playing With Power: AI Governance Lessons from the Gaming Frontier
11:20 – 11:50 / Panel – AI in Action: Practical Use Cases in iGaming Beyond the Hype
11:55 – 12:30 / Panel – Building with AI: New Business Models, New Founders, New Rules
12:30 – 13:00 / Panel – AI in Decision-Making: From Data Overload to Strategic Insights
13:05 – 13:20 / Keynote – The Next Wave of AI: Where Machines Learn to Reason — and Companies Learn to Adapt
13:25 – 13:55 / Panel – Level Up Your Portfolio: Back the Innovators Shaping Digital and Tech Realms
13:55 – 14:15 / Quiz – Hot Seat: Quickfire AI Insights Quiz
14:30 – 15:40 / AIBC Startup Pitch
STAGE 2 | People, Partners & Performance
10:30 – 11:05 / Panel – Beyond Restrictions: Tech & Science vs. Problem Gambling
11:10 – 11:45 / Panel – Balancing the Ledger: ESG, Sustainability & the Social Balance Sheet of Gaming
11:45 – 12:15 / Panel – Ethical Maze: AI’s Role in Responsible Gaming
12:20 – 12:35 / Keynote – Beyond Balance Sheets: Why Human Capital Outweighs Financial Capital
12:35 – 12:55 / Keynote – Rethinking KPIs: Measuring Value Beyond Revenue
13:00 – 13:25 / Panel – Retention by Design: Turning AI, Data, and Loyalty into Lasting Player Value
13:30 – 13:45 / Keynote – When Algorithms Break the Law
13:45 – 14:00 / Keynote – Accountability by Design: Keeping Operators in the AI Gaming Loop
14:00 – 14:25 / Panel – Hooking Millennials & Gen Z with Playful, Unconventional Thrills
14:30 – 15:00 / Panel – Payments Uplift Playbook: Orchestration, Smart Routing & Real-Time Rails
15:00 – 15:25 / Panel – Stopping Bonus Abuse & Fraud Without Killing UX: AI + KYC Partnerships That Scale
November 7
