Preview ICE Barcelona 2026 Agenda with HUIDU-HUIDU Official Website

Preview ICE Barcelona 2026 Agenda with HUIDU

HUIDU Focus · 2025-12-09

From January 19-21, 2026, ICE Barcelona will be held grandly in Barcelona, Spain. HUIDU cordially invites industry friends to visit booth 5B12 to explore global gaming innovations together!

From January 19-21, 2026, ICE Barcelona will be held grandly in Barcelona, Spain. HUIDU welcomes industry partners to visit our booth 5B12 to jointly explore global gaming innovations! Join us to preview the rich agenda content.

Dates: Pre-event: 18 January 2026 | Main Event: 19–21 January 2026

Location: Fira Barcelona Gran Via, Barcelona, Spain

Pre-event: Sunday, 18 January 2026

18:00 – 23:00 / Time Out Market Barcelona / ICE Welcome Drinks
19:00 – 21:00 / (Venue TBA) / World Gaming Gala

Day 1: Monday, 19 January 2026

10:00 – 18:00 / Halls 2-5 / ICE Exhibition Day 1
10:00 – 10:45 / CC5.1 / Opening Keynote: Inside Bally’s Always-On Vision
10:00 – 18:00 / ICE Esports Arena / ICE EAFC World Cup - Group Stage
11:00 – 11:05 / CC5.1 / Welcome from the Chair
11:00 – 11:05 / CC4.1 / Welcome from the Chair
11:00 – 11:30 / Sustainable Gambling Zone / Opening & Donation Ceremony
11:00 – 11:45 / La Plaza / Embedding Safer Gambling in Employment Strategy: Driving Staff Engagement and Internal Communication
11:00 – 11:30 / Enterprise Stage / AWS Keynote
11:05 – 11:20 / CC4.1 / ECA Opening & State of the Industry
11:05 – 11:25 / CC5.1 / Chaos to Control: Illegal Gambling, Risks of Collapse and Taking Back Control
11:15 – 17:30 / CC5.1 / World Regulatory Briefing Day 1
11:15 – 17:30 / CC4.1 / Casino Leaders Conference
11:20 – 12:10 / CC4.1 / Taxation, Policy Pressure, and the Challenge of Land-Based Illegal Markets
11:25 – 11:45 / CC5.1 / Who’s Really at Risk? Consumer Awareness, Drivers and Motivations
11:30 – 12:30 / Sustainable Gambling Zone / Resetting the Relationship: Creating Economic and Social Value Through Sustainable Gambling
11:30 – 12:00 / Enterprise Stage / Networking with AWS
11:45 – 12:15 / CC5.1 / A View from the C-Suite: The Black-Market Challenge
12:00 – 12:30 / Enterprise Stage / Huawei Keynote
12:10 – 12:30 / CC4.1 / How Does the Casino Industry Advocate for Itself?
12:15 – 13:00 / CC5.1 / Algorithms, Advertising and the Role of Platforms in Illegal Gambling
12:30 – 13:00 / Sustainable Gambling Zone / Moving From Static Limits to Contextual, Transaction-Level Insights
12:30 – 13:00 / Enterprise Stage / Networking with Huawei
13:00 – 14:00 / CC5.1 / Lunch Break & Meeting
13:00 – 14:00 / CC4.1 / Lunch & Networking
13:00 – 13:05 / Enterprise Stage / ICE Startups Accelerator - Welcome from the chair
13:00 – 14:00 / Sustainable Gambling Zone / Break
13:05 – 13:25 / Enterprise Stage / How to Win Trust in a Crowded Market
13:25 – 14:00 / Enterprise Stage / The Investor Playbook: Where the Smart Money’s Going
14:00 – 17:30 / CC5.2 / Innovating Lotteries Conference
14:00 – 14:05 / CC5.2 / Welcome from the Chair
14:00 – 14:30 / CC5.1 / Fireside Chat: Inside the GCGRA
14:00 – 14:40 / CC4.1 / Navigating the M&A Landscape: Key Trends in 2026 & Beyond
14:00 – 14:20 / Enterprise Stage / Networking Break
14:00 – 14:45 / Sustainable Gambling Zone / Intelligent Risk Detection and Early Intervention: The Next Generation of Player Insight
14:00 – 14:45 / Pitch ICE Stage / Levelling Up Leadership: Breaking Cultural Complacency and Boosting Inclusion for Business Gains in Gaming
14:05 – 14:50 / CC5.2 / Game and Retail Innovation in a Digital First World
14:20 – 14:55 / Enterprise Stage / Founders in Focus: Lessons from the Frontline
14:30 – 15:00 / CC5.1 / Emerging Market Updates: Navigating Technical & Compliance Challenges
14:40 – 15:10 / CC4.1 / TBA
14:45 – 15:30 / Sustainable Gambling Zone / Transparency, Standardisation, and Self-Exclusion: Distinguishing Between Licensed and Non-Licensed Operators to Build Trust
14:50 – 15:20 / CC5.2 / Driving Engagement in Lotteries: Innovations and Instant Wins
14:55 – 15:30 / Enterprise Stage / TBC
15:00 – 15:20 / CC5.1 / Charting a Path on Alberta’s Regulatory Vision
15:00 – 15:45 / Pitch ICE Stage / Will AI Be the Catalyst or the Barrier to Neurodiversity in the Workplace?
15:10 – 15:40 / CC4.1 / Differentiation in a Crowded Space: Bringing Online Slots to the Casino Floor
15:20 – 15:40 / CC5.1 / Break & Networking
15:20 – 15:40 / CC5.2 / Break & Networking
15:30 – 16:00 / Enterprise Stage / Networking and End of ICE Startups Accelerator
15:30 – 15:45 / Sustainable Gambling Zone / Break
15:30 – 16:15 / La Plaza / Cashless, SEPA, Digital Euro, new payment system solutions for the amusement sector
15:40 – 16:00 / CC4.1 / Break & Networking
15:40 – 16:00 / CC5.2 / Lotteries & iGaming: Competition or Complementarity?
15:40 – 16:30 / CC5.1 / Global Regulator AMA: New Rules, Threats & Technology
15:45 – 16:30 / Sustainable Gambling Zone / Recovery in Gaming: Addressing Addiction From Within the Industry
16:00 – 16:45 / CC5.2 / Should Lotteries Be Regulated Like Any Other Gaming Vertical?
16:00 – 16:45 / CC4.1 / Gaming at Sea: Lessons in Optimization from the Cruise Industry
16:00 – 17:00 / Pitch ICE Stage / DEIB at ICE Welcome Reception
16:30 – 17:30 / CC4.2 / Roundtable: Controlling the Cost of Compliance
16:30 – 17:30 / CC4.3 / Roundtable: Navigating Emerging AML Risks
16:30 – 17:30 / CC4.4 / Roundtable: Surviving Advertising Restrictions
16:45 – 17:30 / CC5.2 / Emerging Market Growth: Building Responsible African and Latin American Lotteries
16:45 – 17:30 / CC4.1 / The Hot Seat: Land-Based Markets in Brazil, Thailand & Japan
17:00 – 18:00 / La Plaza / Meeting of Spanish Associations – Cocktail & Networking
17:00 – 17:45 / Enterprise Stage / Landmark Awards
17:15 – 18:00 / Enterprise Stage / Landmark Awards
17:30 – 19:00 / CC4 Delegate Lounge / WGF LatAm Drinks

Day 2: Tuesday, 20 January 2026

10:00 – 18:00 / Halls 2-5 / ICE Exhibition Day 2
10:00 – 14:00 / ICE Esports Arena / ICE EAFC World Cup - Semi-finals & Grand Final
10:15 – 11:45 / Enterprise Stage / ICE Innovators Challenge with Microsoft
10:45 – 11:15 / Sustainable Gambling Zone / Responsible Gaming in Africa: From Awareness to Action
10:45 – 11:30 / La Plaza / JDigital: Combating Illegal Gambling
11:00 – 11:05 / CC4.1 / Welcome from the Chair
11:00 – 11:05 / CC5.1 / Welcome from the Chair
11:00 – 12:30 / Pitch ICE Stage / Pitch ICE
11:00 – 13:00 / CC7.01 B / Bingo 360 in Spain
11:05 – 11:25 / CC5.1 / Redefining Standards: How Nevis Plans to Compete in Global Gaming
11:05 – 11:55 / CC4.1 / The Future of Sports Betting: Doing More With Better
11:15 – 13:00 / CC5.1 / World Regulatory Briefing Day 2
11:15 – 17:30 / CC5.2 / Sports Leaders Conference
11:15 – 12:00 / Sustainable Gambling Zone / The Death of Player Autonomy: Are Safeguards Becoming Surveillance?
11:25 – 11:55 / CC5.1 / Effective Enforcement: Lessons from the Philippines Online Gambling Marketplace
11:30 – 12:15 / La Plaza / DGOJ Priorities – Coffee and Q&A Session with DGOJ
11:45 – 12:45 / Enterprise Stage / Microsoft Keynote Presentations
11:55 – 12:45 / CC5.1 / Blockchain, Black Markets, Breakthrough? The Regulatory Pivot for Crypto Casinos
11:55 – 12:15 / CC4.1 / In-play Betting: Curating Participation, Community & Engagement
12:00 – 13:00 / Sustainable Gambling Zone / Markers of Harm vs. Positive Play: Practical Steps Towards a Shared Language
12:15 – 13:00 / CC4.1 / Protecting Growth, Safety and Integrity in Global Sports Markets
12:30 – 13:30 / La Plaza / Converging regulations: one market, a shared regulatory vision
12:45 – 14:00 / CC5.1 / Lunch & Meeting
12:45 – 13:15 / Enterprise Stage / Networking with Microsoft
13:00 – 14:00 / CC4.1 / Lunch & Networking
13:00 – 14:00 / Sustainable Gambling Zone / Break
13:45 – 14:00 / Enterprise Stage / Honoring Chairman Ernest Stevens Jr., of the Indian Gaming Association
14:00 – 17:30 / CC4.1 / Esports Betting Conference
14:00 – 17:30 / CC4.2, CC4.3 and CC4.4 / Global Roundtables
14:00 – 15:00 / CC4.2 / Roundtable: Canada
14:00 – 14:05 / CC5.1 / Welcome from the Chair
14:00 – 14:50 / CC4.1 / Changing the Game: AI Transformation in Sports Betting
14:00 – 15:00 / CC4.4 / Roundtable: Italy
14:00 – 14:05 / CC5.2 / Welcome from the Chair
14:00 – 18:00 / ICE Esports Arena / Oddin.gg’s Bookmakers Wars - EAFC Tournament
14:00 – 16:45 / CC5.2 / iGaming Customer Journey Workshop
14:00 – 14:45 / Pitch ICE Stage / The DEIB Culture Clash: What Happens When Inclusion Gets Political?
14:00 – 15:30 / La Plaza / Acordjoc Meeting & Cocktail: Connecting, Sharing and Partnering with the World
14:00 – 14:50 / Enterprise Stage / Regaining Control: California’s Battle Against Unregulated and Offshore Gambling
14:00 – 14:15 / Sustainable Gambling Zone / Welcome and introduction by ICE Research Institute
14:00 – 15:00 / CC4.3 / Roundtable: Africa
14:05 – 14:35 / CC5.1 / The Future of Play
14:05 – 14:40 / CC5.2 / Creative That Converts – The Hidden ROI Driver
14:15 – 15:30 / Sustainable Gambling Zone / ICE Research Institute 2025: Sharing the Findings, Conclusions, Updates and Outcomes of the First 12 Months of Research Financed
14:40 – 15:00 / CC5.2 / Fennica Gaming Session
14:50 – 15:10 / CC4.1 / Preparing for Worldwide Sport in 2026: Decoding Fan Behaviour
14:50 – 15:30 / Enterprise Stage / The Storm Ahead In The U.S: Prediction Markets and the Battle Over Tribal and State Rights
15:00 – 15:45 / Pitch ICE Stage / Beyond the Numbers: The Meaningful Gender Equity Shifts Needed in Gaming
15:10 – 16:00 / CC4.1 / Driving New Forms of Fan Engagement: Tech, Media, and Entertainment Integration
15:15 – 16:15 / CC4.3 / Roundtable: The Andes
15:15 – 16:15 / CC4.2 / Roundtable: Brazil
15:15 – 16:15 / CC4.4 / Roundtable: Finland
15:25 – 15:45 / CC5.1 / Break & Networking
15:30 – 15:50 / CC5.2 / Accelerating FTD Conversions with Personalised Video
15:30 – 16:20 / Enterprise Stage / Bridging Worlds: Working with Native American Tribes in the U.S. Market
15:30 – 16:00 / Sustainable Gambling Zone / ACENCAS Prevencion Activa: Social Addictions: Towards a Comprehensive Understanding of Contemporary Distress
15:45 – 16:15 / CC5.1 / TBA
15:50 – 16:10 / CC5.2 / Behavioural Segmentation in iGaming: Sharpening Your Competitive Edge
16:00 – 16:20 / CC4.1 / Break & Networking
16:00 – 17:00 / Pitch ICE Stage / AAG Multicultural Mixer
16:00 – 16:30 / Sustainable Gambling Zone / ICE Research Institute 2026: Announcing New Rounds of Grants
16:10 – 16:30 / CC5.2 / Maximising LTV versus Quick Monetisation: Safer Entertainment and Enhancing Player Control
16:15 – 16:45 / CC5.1 / Widget Wonders: Building Better Betting Experiences
16:20 – 17:00 / CC4.1 / Sportsbooks x Stadiums: Defining a Journey to Success
16:30 – 17:00 / La Plaza / Action Day in Europe Against Illegal Gambling: Results Achieved in Spain
16:30 – 17:30 / CC4.3 / Roundtable: DACH
16:45 – 17:30 / CC5.1 / Playing the Field: Winning at Esports Partnerships
17:00 – 17:30 / CC4.1 / Driving Predictions Growth: Attention x Volume x Liquidity
17:00 – 18:00 / La Plaza / Ongoing training by ANESAR: commitment to talent and responsibility
17:00 – 18:00 / Enterprise Stage / ECA Awards
17:30 – 19:00 / CC4 Delegate Lounge / WGF Africa Drinks

Day 3: Wednesday, 21 January 2026

10:00 – 16:00 / Halls 2-5 / ICE Exhibition Day 3
10:00 – 16:00 / ICE Esports Arena / Beat the Pro Challenge
10:00 – 10:05 / CC4.1 / Welcome from the Chair
10:00 – 10:05 / CC5.2 / Welcome from the Chair
10:00 – 10:05 / CC5.1 / Welcome from the Chair
10:00 – 12:30 / CC5.1 / Entering New Markets Workshop
10:00 – 12:35 / CC5.2 / Safer Gaming Workshop
10:00 – 12:35 / CC4.1 / Cybercrime & Fraud Workshop
10:05 – 10:50 / CC5.1 / Launching an Emerging Jurisdiction: The Roadmap to Regulatory Reality in 2026
10:05 – 10:50 / CC5.2 / Empathy Engineering: Humanising Digital Interventions and Player Communication
10:05 – 10:30 / CC4.1 / The Bonus Trap: How to Stay Ahead on Fraudsters Targeting Game Promotions, Loyalty, and Incentives
10:30 – 11:00 / CC4.1 / The New Frontline: AI-Driven Fraud, Deepfakes and Synthetic Identities
10:30 – 12:30 / Pitch ICE Stage / GGW Brunch Meetup & Panel
10:50 – 11:40 / CC5.2 / Impact Intelligence: Measuring What Matters Through Data, KPIs, and Governance
10:50 – 11:10 / CC5.1 / Testing Grey Market Exits as Regulation Accelerates
11:00 – 11:30 / CC4.1 / From Firefighting to Fault-Proofing, Fixing Cyber Risk at Its Source
11:00 – 11:45 / Sustainable Gambling Zone / KYC, Biometrics, and the Architecture of Trust
11:00 – 11:45 / Enterprise Stage / Combating the Black Market
11:10 – 11:50 / CC5.1 / Building Your Marketing Playbook in LATAM & Africa’s Fastest-Growing Markets
11:30 – 12:00 / CC4.1 / Breaking the Chain on APIs: Securing the iGaming Supply Line
11:40 – 12:30 / CC5.2 / Preventing the Next Generation of Harm: Behavioural Design and Emotional Regulation in Gaming
11:45 – 12:30 / Sustainable Gambling Zone / The Cost of ESG: Is Sustainability Dead?
11:50 – 12:30 / CC5.1 / Case Study: Brazil in Play, the Challenge of Operating in a Market Under Construction
11:50 – 12:30 / Enterprise Stage / Sports Integrity: A Multijurisdictional Collaboration Protecting Growth, Safety, and Integrity in Global Sports
12:00 – 12:30 / CC4.1 / The Next Wave of Threats: AI, Bots, DDS Attacks and Transaction-Stage Manipulation
12:40 – 13:10 / Enterprise Stage / How to build competitive, compliant platforms that resonate with Latin American users
13:20 – 14:00 / Enterprise Stage / Disrupting the Black Market: Brazil’s Multi-Front War Against Illegal Gambling
14:10 – 15:00 / Enterprise Stage / Latin America market overview