Vietnam’s Controlled Gaming Shift Gains Ground, But Domestic Demand Still Lags
Southeast Asia · 2026-04-03

While Vietnam is sending clearer indications of its openness to expanding regulated gaming, industry experts believe that local demand has yet to fully respond to this policy shift.

Initial results from local play pilots indicate a slight improvement in visitation and market sentiment, but the actual impact on revenues remains minimal. Tim Nguyen, director of Fortuna Investments, noted that the pilot's main importance lies in its policy direction—signaling Vietnam's willingness to test a domestic participation model under strict regulation. This cautious stance is further reflected in a draft decree by the Ministry of Finance, which proposes full identity disclosure for football and racing bettors to comply with anti-money laundering laws. Although it raises the daily international football betting limit from VND1 million to VND10 million (about $380), authorities have no plans for further increases, demonstrating a framework of cautious progress rather than full liberalization.


The early benefits of the local play pilot have been most visible in the mass market, with properties like The Grand Ho Tram and Corona Resort & Casino seeing increased activity in slots and mass tables. However, Scott Choi, head of external marketing at Lion Club, stated that the expected surge in sustained local demand has not materialized. Several structural limits hold the market back, most notably the strict income verification requirement that hinders spontaneous gaming, and heavy advertising restrictions that limit customer outreach. Furthermore, past trials showed that opening access alone is insufficient without addressing high accommodation costs and connectivity issues. Local operators also face stiff competition from online options and neighboring Cambodia, which offer fewer restrictions and more attractive value propositions. Since high-value VIP gamblers still prefer international options for privacy and higher limits, industry insiders expect Vietnam’s gaming sector to grow only gradually as a supporting component of integrated tourism development.

Popular articles
PropellerAds Shared a New iGaming Case Study: 97,674 Installs and 12,701 Deposits in 3 Months
Marketing
B2B Tech Infrastructure Gains Momentum in Philippine Gaming Sector
Southeast Asia
Register now! Gaming in Spain webinar “Licensed prediction betting in Spain?” + World Cup betting analysis
Sports Game
Kazakhstan plans to penalise online casino promotions
Regulation
New Jersey July Gambling Revenue Hits $606M, Sweeps Casinos Banned
Regulation
UK MPs reopen 2025 gambling inquiry as reform stalls
Regulation
Vietnam’s Controlled Gaming Shift Gains Ground, But Domestic Demand Still Lags
Southeast Asia
HUIDU World Cup Carnival Kuala Lumpur Is Coming Soon – Expand Your Network and Business Opportunities in Malaysia
HUIDU Focus
British gambling levy rates confirmed for each vertical
Regulation
PropellerAds Positions Itself as a Go-To Traffic Source for iGaming Advertisers Ahead of a High-Demand Season
Marketing
Brazil Proposes Raising Gambling Tax Rate to 24%, With Revenue Allocated to Social Security and Healthcare
Regulation
GAT CDMX 2025 Institutional Academy: Leaders and Experts Analyze the Present and Future of the Gaming Industry in Mexico and Lat
Sports Game
Institutional Academy that exceeded expectations marked the opening of GAT CDMX
Online Game
Full House at GAT Expo Cartagena 2026 Academic Agenda
Online Game
HUIDU Invites You to Booth T70 at iGB L!VE 2026 — Let’s Ignite London This July!
HUIDU Focus
Home
Game
Cooperation
Find
My