São Paulo to Host GAT’s First-Ever Edition in Brazil on July 29–30
Gaming & Technology Expo (GAT) has officially confirmed the launch event marking its arrival in Brazil. The gathering will take place at the iconic Jockey Club of São Paulo, a venue that embodies the synergy of art, culture, and tradition associated with the gaming universe, serving as the perfect setting to introduce the expansion of the GAT Events circuit to the Brazilian and Latin American gaming industry.
The inaugural edition in Brazil marks GAT’s entry into a market that, after one year of regulation, now ranks among the five largest gaming markets in the world. GAT Official Launch Brazil will serve as a preview of a larger-scale event scheduled for the second half of 2027, envisioned as an international business hub focused on institutional dialogue, commercial exchange, and stronger connections among operators, suppliers, investors, and regulatory authorities within the iGaming, online casino, and sports betting ecosystem.
As part of its entry into the Brazilian market, Gaming & Technology Expo has established a strategic partnership with Azul Play, a company with two decades of experience organizing corporate events and multisector business exhibitions throughout Brazil and Latin America. The initiative is also supported by World Gaming Business as Media Partner, a brand associated with globally recognized industry events such as ICE Barcelona and iGB.
This alliance strengthens GAT’s international positioning, expands its reach within the Brazilian market, and brings the project closer to some of the most influential stakeholders in the global gaming industry.
Over two days, GAT Official Launch Brazil will bring together industry leaders in São Paulo, Latin America's largest financial center, for an exclusive gathering designed to foster high-level networking, strategic discussions, and meaningful business opportunities.
GAT Brazil Ambassadors
A distinguished group of industry experts invited by GAT Events has agreed to lead the conference and panel program. With extensive experience, established careers, and significant contributions to the development of the gaming and betting industry, these professionals will serve as GAT ambassadors and spokespersons in Brazil.
On July 30, these leaders will headline the conference program, transforming experience into vision, knowledge into strategy, and professional encounters into new opportunities for the future of Brazil’s gaming and betting industry.
- Neil Montgomery, Founder and Managing Partner, Montgomery Associados
- Amilton Noble, CEO, Hebara
- Bárbara Teles, Co-Founder, AMIG
- Ricardo Magri, Co-Founder, EBAC
- Plinio Lemos Jorge, President, ANJL
- Bruno Omori, President, IDT-CEMA
José Aníbal Aguirre, CEO of GAT Events, highlighted the importance of these industry leaders in supporting the brand’s arrival in Brazil:
"The GAT Brazil Ambassadors are the cornerstone upon which we are building our arrival in this Latin American powerhouse. I am deeply grateful for their acceptance of our invitation. We are currently defining the key topics that will be addressed during the conferences and panels scheduled for this inaugural edition."
GAT Official Launch Brazil Agenda
The program will begin on July 29 with an exclusive Welcome Dinner. For this special occasion, Vicky Barcelona will present a culinary experience inspired by Iberian traditions, bringing together the flavors of Spain and Portugal in a menu curated by Chef Edu Bonfim.
On July 30, the official opening ceremony will take place at the Jockey Club of São Paulo, recognized as the world’s largest Art Deco complex, with the participation of distinguished guests and industry authorities.
The conference program will be led by the GAT Brazil Ambassadors alongside other invited speakers, addressing key topics shaping the industry today, including the challenges of online gaming, sports betting integrity, responsible gaming, the role of casino operations in strengthening tourism, regulatory developments, and the future of lotteries.
To conclude the event, GAT Events and Azul Play will host a special networking cocktail reception celebrating GAT’s arrival in Brazil—an experience inspired by the identity, energy, and cultural richness of the host country.
With a 27-year track record of developing B2B events for the gaming and betting industry, GAT Events has built a network of strategic gatherings across Latin America and the Caribbean, integrating academic programs, trade exhibitions, and networking opportunities designed to support the industry's sustainable growth.
GAT Official Launch Brazil will officially pave the way for the exhibition scheduled for 2027, a project through which the organization aims to establish São Paulo as an international hub for the gaming, entertainment, and technology industries, tailored to the characteristics and opportunities of the Brazilian market.
Commercial Information and Participation Opportunities:
[email protected] | [email protected]
Press Officer – GAT Brazil
Gildo Mazza
+55 11999087325
Project Manager-Azul Play
Aldi Almeida
Communications Director – GAT Events
Natalia Moreno
