Paid Social Traffic is a new ad format inside PropellerAds’ self-serve platform (SSP) that gives you direct access to users active on social feeds, sourced through our supply partners and available exclusively on PropellerAds.
A new way to reach social audiences!
Paid Social Traffic is a new ad format inside PropellerAds’ self-serve platform (SSP) that gives you direct access to users active on social feeds, sourced through our supply partners and available exclusively on PropellerAds.
You can access these audiences directly from your existing account — no separate social advertising accounts, no third-party integrations, and no additional creatives required. All you need is your landing page.
Why Use Paid Social Traffic?
Expanding traffic sources is one of the most effective ways to reach new audiences. Paid Social Traffic brings several additional advantages worth considering.
1. Access Social Audiences Without Managing Additional Ad Accounts
Reach users active across major social platforms through PropellerAds publishers and supply partners, all from your existing account. There’s no need to create third-party accounts, connect integrations, or develop new creatives. Simply use your landing page and launch.
2. Strong User Intent and Engagement
These users actively consume and interact with content, making them more likely to engage and convert.
In partner tests conducted on comparable traffic segments (same GEO and OS), Paid Social Traffic delivered conversion rates approximately 32 times higher than traditional display formats. Depending on the product, vertical, and GEO, results indicate potential CR increases ranging from 30x to 40x.
3. Exclusive Traffic Supply
This traffic is sourced through PropellerAds supply partners and is available exclusively within the platform.
Supported by custom setups and optimized user journeys, these audiences consistently demonstrate high engagement levels.
4. High-Volume GEOs Available Today
Launch campaigns in some of the strongest-performing GEOs from day one:
PH, BR, BD, TH, ZA, ZW, CG, TZ, NG, MY, and ID. Additional countries will be added in future releases.
5. Simplified Approval Process
Advertisers in the iGaming and Finance verticals benefit from a more streamlined onboarding flow, while standard ad quality requirements and advertising policies continue to apply.
Isn’t There Already Social Traffic? Here’s What Changed
Until now, Social Traffic within Onclick referred exclusively to Organic Social Traffic (Social Traffic Type) — traffic generated through bloggers and publisher-owned channels.
With the introduction of Paid Social Traffic, advertisers can now access paid social audiences through a dedicated format for the first time.
Rather than replacing Organic Social Traffic, the two sources complement each other and can be used together.
The distinction is straightforward:
Organic Social Traffic — traffic from publisher bloggers and owned channels, available within Onclick.
Paid Social Traffic — a separate paid traffic source delivered through exclusive partner setups.
Which Verticals Are the Best Fit?
At the moment, iGaming, Finance, and Mobile Software are showing the strongest results.
Additional verticals are also supported, depending on category requirements and GEO availability.
