报告:美国成年人每天观看TikTok时间已接近Netflix,排名第二
· 2023-03-07

据Insider Intelligence周四发布的一份报告显示,中国短视频平台TikTok在美国成年人每天花费的时间方面,已经接近了流媒体巨头Netflix,超过了Twitter、Instagram、Facebook和YouTube。

IT之家 3月6日消息,据Insider Intelligence周四发布的一份报告显示,中国短视频平台TikTok美国成年人每天花费的时间方面,已经接近了流媒体巨头Netflix,超过了TwitterInstagramFacebookYouTube



报告指出,TikTok在两年前就超越了YouTube,并且继续以更快的速度增长,特别是在收入水平较高的美国成年人群体中。


该市场研究机构在报告中表示:“美国成人用户对TikTok的使用时间正在快速上升。”


根据Insider Intelligence的数据,TikTok不仅受到青少年的欢迎,也吸引了千禧一代和X世代(IT之家注:1950年代后期和1960年代之间出生的世代),今年25岁到54岁之间的美国成年人将平均每天在TikTok上花费将近56分钟,仅比Netflix少6分钟。


报告称:“由于新冠肺炎疫情的影响,人们在社交网络消耗的总时间持续增加,而TikTok是其中一个主要因素。”


Insider Intelligence预测,今年18岁以上的用户将平均每天在TikTok上花费58分钟。相比之下,YouTube为48.7分钟。Netflix仍然是领导者,为62分钟。


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