【Google Ads】如何将来电不设置为转化目标呢?
· 2023-03-16

Google Ads干货教程


问:如何将来电不设置为转化目标呢?



Google Ads优化师部落


答:操作步骤如下


1. 在Google Ads中,点击“工具与设置(Tools and settings)”,然后点击“转化(Conversions)”



Google Ads


2. 在转化操作中,找到并点击“来电(Call)”



Google Ads


3. 点击“编辑设置”



Google Ads


4. 在目标和优化的菜单下,找到下方的第二个按钮“不用于优化出价的次要操作”,然后点击“保存(Save)”



Google Ads


这样该“来电(Call)”该转化操作不仅不会直接影响广告系列的出价设置和优化,不是该广告系列的转化目标了。同时我们还能看到这类转化操作的触发次数。


Bonus:


我们可以在广告系列数据列“所有转化次数”中看到“不用于优化出价的次要操作”的转化操作:



Google Ads


如果你打开了Google Ads账户的数据栏“细分” - “转化” - “转化操作”,如下图



Google Ads


你还能可以看到所有转化操作列下的各转化操作的次数



Google Ads


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