【Google Analytics】GA4为啥没有看到FB,Ins这些的流量情况 ?
· 2023-03-23

Google Analytics干货分享


为什么在GA4里面没有看到facebook instagram 这些来源媒介,看到的是Cross-network paid Social Paid Shopping 这些?Eg:



这里我们需要注意GA的默认渠道组是有那些元素构成的?


它包括:付费购物、付费社交、跨广告网络、付费搜索、直接流量、自然搜索、自然社交等。这一点是有异于我们UA版直接可以看到的来源媒介,但是不要担心GA4也有我们想要的来源媒介板块。


点击报告>>>流量获取>>>选中带来会话的默认渠道组邮编的下拉键:



选中带来会话的来源/媒介:



我们就得到了在UA版本的来源媒介数据啦:



本文图片来源Google Analytics


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