PMAX受众群体信号中,自定义细分受众群客户的数据在哪能看到?
· 2023-03-28

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问:Pmax受众群体信号中,自定义细分受众群客户的数据在哪能看到



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答:PMAX不开放受众信号的具体数据,但是通过PMAX后台的Insights分析功能来看“自定义细分受众群”,



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和“兴趣和详细受众特征”。


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自定义细分受众群的受众表现可以在PMAX左侧菜单中的“分析(Insights)”- “消费者分析(Consumer spotlight)”里看。



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消费者分析下方,有搜索词分类,这里的搜索词都是自定义细分受众群的表现数据。


在受众分析(Audience insight)可以看到添加的兴趣和详细受众特征群体的表现数据。



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总结:表现好搜索词、用户访问网站、兴趣和详细受众特征群体,会在PMAX广告系列菜单的分析中展示出来。


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