【Google Ads】如何调取Pmax兴趣受众转化次数份额?
· 2023-04-23

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如何调取Pmax兴趣受众转化次数份额?只有一个账户数据洞察报告里面出现了转化次数和转化次数份额!!!



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多数情况下:我们只能在兴趣受众群体分析里面看到点击次数和展示次数份额,为什么会这样的情况呢?



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这里我们需要注意的是,本模块分为三个阶段:


第一阶段:当我们系列数据刚开始收集的时候,这里是看不到任何数据的。


第二阶段:当积累到了一定数据之后开始呈现点击次数和展示次数份额。


第三阶段:开始呈现转化次数份额。


那我们在什么样的情况下会进入到第二、第三阶段呢?


谷歌给出的官方解释:


您不一定总能看到所有指标(转化次数、点击次数和展示次数)的数据分析。对于任何细分受众群,如果转化次数/点击次数/展示次数份额不足,相应指标的数据分析将不会显示。


详情参考:



https://support.google.com/google-ads/answer/11372871?hl=zh-Hans#zippy=%2C%E6%82%A8%E7%9A%84%E6%95%B0%E6%8D%AE%E7%BB%86%E5%88%86%E5%8F%97%E4%BC%97%E7%BE%A4%E5%88%86%E6%9E%90%E7%9A%84%E5%88%97


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