上线2天下载量近20000,美团登陆中国香港,开启区域试点
· 2023-05-26

5 月 21 日,美团旗下全新外卖平台 KeeTa 正式登陆中国香港,并于 22 日启动送餐服务。

当前,KeeTa 仍处在试点阶段,仅旺角及大角咀范围内的用户可以下单,预计年底可以覆盖全港。美团当地员工透露,上线首日,截至晚上 8 点左右,KeeTa 旺角地区订单约 1500-2000 单,订单量符合美团预期。

据了解,为了吸引中国香港地区的新用户,KeeTa 推出了 10 亿港币激赏计划,每位新用户注册可以获得价值 300 港币的优惠券,用于满减和运费等。在骑手待遇方面,KeeTa 的条件也相当具有诱惑力,外卖员收入主要由配送服务费、活动奖赏、组别奖赏三个部分组成,有媒体估算,其月薪高达 3.5 万港元。新注册外卖员还享有额外奖励政策,每单最高奖赏金额可高达 30 港元


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点点数据显示,KeeTa 自 22 日上线便迅速冲上 App Store 中国香港区免费榜第一,并于次日双双登顶 Google play 及 App Store 免费榜。截至 5 月 24 日下午 ,KeeTa 下载量逼近 2 万,而其配套 KeeTa 骑手版自 18 日上线至今下载量也已超 2 万。可以预见,待 KeeTa 全面覆盖中国香港区域,其下载量必将迎来下一个高峰。但对于 KeeTa 来说,能否在竞争中脱颖而出,则还需要更多的时间来验证。




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