【Google Ads】绝对页首展示率在哪里看?C端搜索以转化价值为目标，和以转化次数为目标哪个更好？
· 2023-06-12

Google Ads教程


一、【Google Ads】绝对页首展示率在哪里看?



Google Ads优化师部落


实操步骤：


找到我们的需要查看的搜索广告系列>>>点击右侧“列”>>>修改“列”



Google Ads


找到效果选项>>>点击右侧下拉键>>>选择“绝对页首展示次数百分比”并应用。



Google Ads


我们就可以在我们的广告系列里面得到我们需要的绝对页首展示率了。



Google Ads


二、C端搜索出价策略中的以转化价值为目标，和以转化次数为目标哪个更好?



Google Ads优化师部落


解决方案：


转化次数：在广告初期未达到50次转化次数之前，采用转化次数。


转化价值：当我们广告已经取得一定成效之后，采用转化价值。


谷歌关于选择合适出价策略给出的解释供我们参考：



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