【Google Ads】谷歌广告投放常见问题详解(16)
· 2023-06-28

Pmax投放问题详解



一、Pmax可以投视频么?



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答案是可以的:


如图所示我们在填充我们素材资源组时,可以点击左侧修改添加视频内容,通过右侧预览我们可以看到youtube展示位置。



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视频添加后,我们可以在预览这里预览我们的视频展示效果,如图:



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这里我们在投放时需要注意,最多可以添加5个视频,封面我们尽量能简明扼要突出我们的重点。同时如果我们不会裁剪视频的话,google这里是可以帮我们自动创作视频的。



二、设置Pmax让用户点击素材进入相关产品页(两个步骤)



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问:这种多个产品的素材落地页链接怎么设置呢,用相关的类目么,不知道是不是我方法不对,我放上类目链接,用户通过类目链接进来之后,很少再次点击,进入产品页。


答:


其实,给Pmax素材指定着陆页,是没法直接操作的。但可以间接实现类似的效果。按照下面的步骤操作:


1. 把Pmax的这个开关打开



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2. 给你的素材资源组的商品信息组添加与素材相关的产品Feed(换句话,就是同一个素材资源组内,素材和商品都是宣传同一分类的产品)


这样Pmax会把流量发送给与你素材里最相关的产品着陆页。



三、Pmax受众信号放多少个搜索词才OK?



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问题:


我有个问题有关pmax扩量,这些受众群体,,浏览过相似网站,搜索过哪些词,究竟放多少个词比较OK,3-5个,还是20个以上,脑袋大。


5-20个搜索词都可以,最好是10个以上,但不要为了多而多。受众信号的自定义细分受众群里,不用特别在意堆信号的数量,只要是有转化意图或者已经出了转化效果的搜索词,加上去就可以了。



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