【Feed for google shopping插件】第2节:如何设置默认属性?
· 2023-07-04

GMC Feed设置必看 - 在Shopify使用插件Feed for Google Shopping如何设置默认属性?


Shopify插件Feed for Google Shopping进行商品的默认属性设置,可以给所有商品添加类别、年龄段、性别、商品状态和商品辨识码信息,帮助谷歌给我们更精准流量。Tips:建议在上传产品之前先做好这些设置,如果是先设置在上传产品,则这些设置不会应用的商品信息中。


设置步骤如下:


1. 打开插件,点击Settings - Sync Settings From Shopify



Feed for google shopping插件


2. 下划页面,找到Default Settings,开始属性设置:



Feed for google shopping插件


Default Google Product Category:搜索与商品类目相关的词来找到分类,这样可以将我们的商品归到谷歌的一个商品分类中;


Default Age Group:给商品定义受众的年龄段;



Google Ads优化师部落


Default Gender:给商品定义受众的性别,比如女装就排除男性;


Default Product Condition:这里设置我们卖的商品是新品、二手还是翻新产品;



Feed for google shopping插件


Default Product Identifier Management:给商品添加商品品牌名和识别码,给商品添加GTIN码可以获得更精准流量和一些额外流量,非常重要,这里建议选择第一个,如果没有GTIN则选择第二个,如果是售卖定制类产品则选择第三个。


解释一下:


Brand name抓取的是商品后台的Vendor名称



Google Ads优化师部落


MPN抓取的是商品SKU,GTIN是抓取Barcode



Google Ads优化师部落


全部设置完成后点击SAVE保存。



Feed for google shopping插件


这样商品的默认属性设置就设置完成了。



最后想说一下,如果想对设置默认属性之前的商品也添加默认属性,则可以这么操作:


1.回到插件主页,勾选没有默认属性的商品(右侧有黄色圆形感叹号Missing value),然后点击按钮“Do Edits in Bulk”



Feed for google shopping插件


2.点击下拉菜单中的红框按钮



Feed for google shopping插件


3. 点击属性设置,然后点击“Apply in Bulk”即可



Feed for google shopping插件


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