挪威禁止Facebook和Instagram追踪在线用户并投放广告,8月4日起生效
· 2023-07-19

挪威数据保护局命令Facebook和Instagram的母公司Meta停止根据挪威用户的在线活动和估计位置向其展示个性化广告,该禁令从8月4日起生效,持续三个月。

IT之家 7月18日消息,据外媒POLITICO报道,挪威数据保护局命令FacebookInstagram的母公司Meta停止根据挪威用户的在线活动和估计位置向其展示个性化广告,该禁令从8月4日起生效,持续三个月。



挪威Datatilsynet机构表示,Meta在FacebookInstagram上的广告实践目前涉及“通过高度不透明和侵入性的监控和分析操作来处理非常私密和敏感的个人数据”。


禁令生效期间,FacebookInstagram只能基于用户填写的资料投放定制广告,如果Meta违反命令,将面临每日100万挪威克朗(IT之家注:71.4万元人民币)的罚款


此外,如果Meta找到一种合法处理个人数据的方法,并能让用户随时退出基于跟踪的定向广告,则可以取消临时禁令


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