Tabcorp 發布負責任的營銷立場聲明,澳大利亞禁止博彩廣告
· 2023-07-24

澳大利亞遊戲集團Tabcorp發布了一份負責任的營銷和廣告立場聲明,概述了指導其營銷和廣告運營的原則。

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澳大利亞遊戲集團Tabcorp發布了一份負責任的營銷和廣告立場聲明,概述了指導其營銷和廣告運營的原則。


該聲明由 Tabcorp 董事總經理兼首席執行官 Adam Rytenskild 簽署,他聲稱該公司支持對博彩廣告進行“更嚴格的限制”,以保護年輕人和弱勢群體。


“我們不僅僅是簡單地遵守法律條文,我們還積極採取措施盡量減少對客戶的潛在傷害,並支持政府支持的負責任廣告消費者保護舉措,”首席執行官指出。


Tabcorp在聲明中確認,該公司支持禁止在免費電視黃金時段(上午 6:30 至晚上 8:30)觀看廣告,並建立監管在線賭博廣告的框架。


與此同時,“嚴格禁止在廣告或營銷材料中出現可能吸引未成年人、描繪未成年人或看似未滿 18 歲的人的內容。這項禁令也適用於 TikTok 等社交媒體平台上的內容/廣告。”該組織指出。


此聲明發布後,政府宣布支持在三年內全面禁止賭博廣告。











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