在GA里如何设置购物漏斗以及如何查看漏斗数据?
· 2023-07-25

Google Analytics干货教程


设置漏斗能够帮助我们知道每个访客来到网站的行为如何,以便我们优化网站,提高转化率。一个GA只需要设置一个主要目标的漏斗即可,操作步骤如下:


1. 打开GA,点击左下角齿轮图标“管理”-“目标”



2. 选择一个目标,点击“目标详细信息”




3. 点击“漏斗”



4. 向漏斗中添加步骤,注意这些步骤一定是按照网站的实际页面顺序来写,例如:



红框右侧的“屏幕/页面”需要根据网站实际的url填写,以上只是参考示例,另外建议关闭“必需”按钮。


在GA“转化”-“目标”-“漏斗可视化”可以查看该目标的漏斗数据



本文Google Analytics


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