【Google Ads】给PMAX效果最大化广告指定(更换)Feed的方法
· 2023-07-31

Google Ads干货教程


给广告系列指定Feed,需要我们在GMC里给Feed添加一个Feed标签(Feed label)。这样在给广告系列指定Feed的时候,选择一个Feed标签就能指定或更换广告系列调用的Feed。


下面先介绍如何在GMC内给产品添加Feed标签


在GMC创建Feed的时候,在第一步设置基本信息的时候,就会出现Feed标签的对话框(如下图红框),在这里用不包含空格的大写英文字母来添加Feed label。之后只要这个Feed有产品通过审核了,在Google Ads的广告系列里就能够看到这个Feed label并选择。



Google Merchant Center


如果你的Feed已经创建好了,但之前没有添加Feed标签,那么你可以按照下图顺序找到添加Feed标签的位置:



Google Merchant Center



Google Merchant Center



Google Merchant Center


好,按照上面的步骤,我们可以给各个Feed添加一个Feed标签了。那我们在Google Ads账户创建一个广告系列,想指定其中某个Feed,就得按下图的步骤进行:


1. 在创建广告系列的第一步,你可以看到选择Merchant Center账号的界面,这里下方有个蓝字(下图红框处),可以选择特定的Feed



Google Ads


点击后,可以选择一个Feed标签,让该广告系列只调用该Feed内的产品信息,如下图:



Google Ads


如果你的广告系列已经创建好了,想重新给该广告系列更换一个Feed,可以按下图截图找到修改Feed标签的位置:



Google Ads



Google Ads


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