TikTok现允许欧盟用户关闭个性化推荐功能
· 2023-08-07

据TikTok公告,欧洲的TikTok用户将可以关闭个性化推荐功能,包括“For You”“Live feeds”频道。不过截至发稿,TikTok并未提供该功能生效日期,目前仅知道最晚需在8月28日之前完成更改。

IT之家 8月5日消息,据TikTok公告,欧洲TikTok用户将可以关闭个性化推荐功能,包括“For You”“Live feeds”频道。不过截至发稿,TikTok并未提供该功能生效日期,目前仅知道最晚需在8月28日之前完成更改。



据称,这些变化是因为欧盟《数字服务法案》(DSA)对互联网公司进行了更严格的要求:大型网络平台应当允许用户在查看内容推荐时选择不接收个性化内容。当前互联网公司针对用户提供的“个性化内容”,通常基于对用户活动的跟踪和分析产生。


在这之前,TikTok会向用户显示基于个人兴趣的内容,在调整过后将向用户显示“来自用户居住地、世界各地的热门内容”。选择非个性化推荐之后,“关注”“好友”板块提供的视频将按照时间顺序显示。此外,欧洲13-17岁青少年用户将不会受到个性化广告的影响,因此无需选择是否开启个性化推荐功能。


IT之家注:欧盟DSA法案已约束在欧洲提供服务的19家互联网服务商,详细名单如下:


·阿里巴巴AliExpress


·亚马逊Amazon Store


·苹果AppStore


·必应


·Booking.com(酒店预订网站)


·Facebook


·谷歌Play商店


·谷歌地图服务


·谷歌搜索


·谷歌商店


·Instagram


·领英LinkedIn


·Pinterest


·Snapchat


·TikTok


·推特,或“X”


·维基百科


·YouTube


·Zalando


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