TikTok挑战Amazon资助商户推Black Friday降价优惠
· 2023-09-22
在欧美市场大受欢迎的短片平台TikTok，近年积极开拓其他业务，包括网上市场TikTok Shop服务。
在欧美市场大受欢迎的短片平台TikTok，近年积极开拓其他业务，包括网上市场TikTok Shop服务。《彭博》日前报道指TikTok为了宣传这全新的服务，决定由10月27日开始，向在TikTok Shop开店的商家提供援助金，让他们可以给予折扣给美国的消费者。
每年11月都是美国消费市场的重要月份，零售商如Amazon和Walmart等都会借着Black Friday和Cyber Monday活动，以折扣、降价、送礼、套装等活动优惠促销。TikTok发言人确认他们会援助商家，金额最高为店舖降价的一般，Black Friday活动会在11月23日举行，而Cyber Monday促销则为11月28至30日。这个补助商户的计划，明显就是挑战Amazon和Walmart等传统零售平台。
TikTok Shop服务上星期于美国推出，TikTok为商户提供货运集散平台之余，还为视频创作者提供产品销售分红计划。TikTok据说将全球货物按年销售额目标设置为200亿美元，而年底的节日购物旺季相当关键。去年美国消费者单单在Black Friday和Cyber Monday期间，网上购物的金额就超过200亿美元。
数据及图片来源：theverge
Popular articles
PropellerAds Shared a New iGaming Case Study: 97,674 Installs and 12,701 Deposits in 3 Months
Marketing
Online gambling, crypto pose ongoing money laundering risks in Philippines, analyst says
Southeast Asia
GGC Awards 2026 Shines in Colombo: Honoring Leaders and Innovators in the iGaming Industry
HUIDU Focus
B2B Tech Infrastructure Gains Momentum in Philippine Gaming Sector
Southeast Asia
Are you ready to maximize your earnings? Try ProPush.me Constructor!
Marketing
GAT CDMX 2025 Institutional Academy: Leaders and Experts Analyze the Present and Future of the Gaming Industry in Mexico and Lat
Sports Game
GAT Expo Puerto Rico Will Pulse with the New Era of Gaming in the Caribbean
Marketing
Institutional Academy that exceeded expectations marked the opening of GAT CDMX
Online Game
Brazil Proposes Raising Gambling Tax Rate to 24%, With Revenue Allocated to Social Security and Healthcare
Regulation
1spin4win grows its Latin American presence by partnering with Fortuna Juegos
Online Game
1spin4win releases unique slot Don Catleone Hold and Win featuring gangster cats
Online Game
Vietnam's tightening online gaming policy creates new market opportunities
Southeast Asia
UK MPs reopen 2025 gambling inquiry as reform stalls
Regulation
New Jersey July Gambling Revenue Hits $606M, Sweeps Casinos Banned
Regulation
Across 6 Cities: HUIDU Invites You to 8 World Cup Parties Redefining High-Value Social Networking
HUIDU Focus
