【每周问答】谷歌广告投放高频问题解答(1)
· 2023-10-17

Google Ads投放教程

一、两个广告系列投放不同关键字,但是国家一样,这样会产生竞争吗?


问题:B2B,同一个产品,采用两个广告系列按照不同分类投放关键词,但是投放的都是相同国家,这样会导致两个广告系列之间相互竞争排名吗?


答疑:只要关键字触发的搜索词不是一样的就不会产生竞争。



二、域名要迁移,广告方面有哪些需要准备呢


问题:我们下个季度即将要改迁域名,比如我们品牌ABC, 目前的域名是storeabc.com 要改成abc.com。我负责谷歌广告和fb广告,因为两种广告渠道都已经积累了比较多的数据,我需要在运营seo迁移的时候如何注意规避广告大幅波动的风险呢?有没有一个注意事项的自查列表?


答疑:1. GMC里的Feed和链接有关的信息要提前准备更新,比如图片链接、产品链接和政策链接等


2. 域名变了,FB需要新账户来投放新域名,因此可能需要再次安装像素和转化API,当然像素你也可以授权给新广告账户,这样数据就能延用


3. Google AdsGA4的代码要检查一下,有可能要重新安装


4. 受众群体设置可能要重新安装



三、作为一名投手,面对季节性产品,产品进入淡季,在投手方面能做那些工作努力


淡季也很宝贵。有充足的时间去研究目标群体的想法、喜好、审美和偏好,以此来优化自己的定位和广告内容和着陆页内容。最主要的是通过研究的结果来挑选优先级高的一些方面去做着陆页的内容更新,测试着陆页。



四、Google上与批发相关的关键字前缀或后缀词列表


xxx wholesale


xxx wholesale price


wholesale xxx distributors


wholesale xxx manufacturers


wholesale xxx suppliers


wholesale xxx vendors


xxx wholesale market


buy xxx in bulk


bulk xxx for sale


xxx bulk buy


xxx for sale in bulk


bulk order xxx


xxx bulk order


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