Amazon測試可供廣告主使用的圖像生成AI工具
· 2023-10-26

Amazon開始測試在廣告行銷工具上導入生成AI技術,讓廣告主輸入產品圖片、文案素材就能製作出專業廣告圖像

_Amazon

Amazon Ads主要協助Amazon上註冊的賣家、供應商、書商、出版商、程式開發者或廣告代理商張貼廣告,廣告的曝光平臺包括Amazon與其它網站,此一圖像生成工具仍處測試階段,目前僅供特定廣告主試用,未來也會擴大測試範圍。

除了圖像生成之外,今年9月Amazon也曾針對該平臺的賣家提供文字生成服務,該服務出現在Seller Central中,賣家只要輸入形容產品的幾個字或幾句話,系統就會自動生成高品質的產品描述文字供賣家編輯。

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